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Excara Joins Siebel Alliance Program as Software Partner; Excara's Structured Product Content Solutions Complement Siebel eBusiness Applications.


Business/Technology Editors

BURLINGTON, Mass.--(BUSINESS WIRE)--May 21, 2001

Excara, Inc., a leading provider of structured product content and catalog solutions for manufacturers, today announced that it has joined the Siebel Alliance Program as a Software Partner. Siebel Systems Siebel is a brand name of Oracle Corporation. Siebel Systems, Inc., founded by Thomas Siebel in 1993, was principally engaged in the design, development, marketing and support of CRM applications. , Inc. (Nasdaq: SEBL SEBL Siebel Systems, Inc. (stock abbreviation, AMEX) ) is the world's leading provider of eBusiness applications software.

Siebel Systems provides an integrated family of eBusiness application software enabling (programming) software enabling - (Or "enabling") Modification of the design or implementation of software to allow internationalisation to take place.

In particular, enabling may refer to the modification of software to support double-byte character sets, hence "Unicode
 multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple  sales, marketing, and customer service systems to be deployed over the Web, call centers, field, reseller channels, retail, and dealer networks. Excara's software and services help manufacturers assemble, manage, present and share their structured product information on the Internet. With its structured product content and catalog solutions, Excara plans to assist Siebel Systems' manufacturing customers in maintaining, managing and syndicating quality online catalog Similar to an online library or databases in the information storage respect, ‘’’online catalogs’’’ allow potential customers to browse a company’s items for sale from a different location using the internet.  product content and turning their catalogs and associated product In the context of fuels and lubricants, a petroleum or chemical product used as a hydraulic fluid, corrosion preventive, liquid propellant, or specialized product, required for the operation, maintenance, or storage of military equipment.  information into strategic assets.

"Siebel Systems is the leading provider of eBusiness applications software," said Paul Baier, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and President of Excara. "Our partnership will benefit many of Siebel Systems' multichannel, Global 2000 eBusiness customers by providing them with the additional product content solutions they require in the B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 marketplace."

Excara's ContentCenter(TM) software is a Web-based catalog management tool that enables manufacturers to easily manage the product information in their electronic master catalog. Authorized product managers can effortlessly maintain their product information, and access comprehensive reporting and tracking tools. ContentCenter's content syndication feature enables manufacturers to quickly and easily share product information, including subsets of product information, incremental product updates, attribute and even sub-attribute information (i.e. packaging options) with key business partners, including affiliates, customers, online marketplaces and trading partners. Excara offers an extensive library of syndication data transforms -- created through collaboration with industry-leading distributors, online marketplaces, and consortia.

Excara's ContentCenter(TM) software is part of a complete end-to-end structured product content and catalog solution set for manufacturers. Other products and services include CommerceCenter(TM) software for comprehensive, robust Web catalog functionality, and a range of professional services that help ensure the success of manufacturers' e-commerce initiatives. Excara services also include catalog conversion and enhancement, and Manufacturer Certified Content(TM), a unique program enabling manufacturers to confirm and protect the authenticity of their product information as it is proliferated over the Internet.

Excara plans to complete the integration and validation of its applications with Siebel eBusiness Applications by the end of Q3, 2001.

About ExcaraExcara, Inc. provides structured product content and catalog solutions specifically for manufacturers. Excara's software and service offerings increase sales and reduce operating costs by turning product content into a strategic asset that enables manufacturers to better control their brand, sales channels, and product information. The company also offers the Manufacturer Certified Content(TM) program, which helps customers validate the authenticity, accuracy and completeness of branded product content. Based in Burlington, Mass., Excara is backed by leading venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed
5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1]
 including Charles River Ventures, Sigma Partners, Bessemer Venture Partners Bessemer Venture Partners is a private venture capital firm with offices in Silicon Valley, New York, Massachusetts, China, and India. It has backed such companies as Ciena, Flarion, Parametric Technologies, Skype, Staples, VeriSign and Veritas.  and Rho Management. For more information, visit the company's Website at http://www.Excara.com or call (866) 283-4977.

Excara, ContentCenter, CommerceCenter, Manufacturer Certified Content, and MCC (The Microelectronics and Computer Technology Corporation, Austin, TX) The first high-tech research and development consortium in the U.S., created in 1982 by leading companies within the electronics industry.  are trademarks of Excara, Inc. in the United States and other countries. All other names are used for identification purposes only and may be trademarks of their respective owners.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 21, 2001
Words:536
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