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Examine Which Mobile Music Services Are Driving Growth in the Chinese Market.


DUBLIN Dublin, city, Republic of Ireland
Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River.
, Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles.  -- Research and Markets (http://www.researchandmarkets.com/reports/c45954) has announced the addition of the Maverick Maverick

family name of two brothers, Bret and Bait; self-centered and untrustworthy gentlemen gamblers. [TV: Terrace, II, 80]

See : Gambling
 China Research report: Mobile Music in China: Making the Right Noises to their offering.

Mobile music is the driving force of China's wireless value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions.  (WVAS WVAS Wireless Value Added Services
WVAS Wabash Valley Astronomical Society (Indiana, USA)
WVAS Wabash Valley Astronomical Society
WVAS Wake Vortex Advisory System
WVAS Welland Valley Art Society (UK) 
) sector today. What started with a few simple beeped-out ringtones has now blossomed into a multifaceted mul·ti·fac·et·ed  
adj.
Having many facets or aspects. See Synonyms at versatile.

Adj. 1. multifaceted - having many aspects; "a many-sided subject"; "a multifaceted undertaking"; "multifarious interests"; "the multifarious
 group of music services. Mobile Music in China: Making the Right Noises offers the most comprehensive, up-to-date study on this fast-growing adj. 1. tending to spread quickly; - used mostly of plants.

Adj. 1. fast-growing - tending to spread quickly; "an aggressive tumor"
strong-growing, aggressive
 sector available anywhere. In this report, we analyze the key market forces at play today and forecast what the next five years will bring. Written for an international audience, this report is a valuable resource for mobile operators, music companies, and investors. Mobile Music in China: Making the Right Noises covers all of the most popular mobile music services in China's WVAS market. China's mobile music value chain is currently undergoing a major transition, as operators assert their muscle and increasingly sophisticated users demand better quality content. This report examines the effects of this transition on all key players such as Mobile operators, Service providers: Chinese Chinese, subfamily of the Sino-Tibetan family of languages (see Sino-Tibetan languages), which is also sometimes grouped with the Tai, or Thai, languages in a Sinitic subfamily of the Sino-Tibetan language stock.  Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 portals, WVAS specialists, and music-focused SPs, Government regulators, Record labels and content providers and Content aggregators An organization that combines information such as news, sports scores, weather forecasts and reference materials from various sources and makes it available to its customers. See customer aggregator.  and industry watchdogs.

Key Questions Answered in this Report:

* Which mobile music services are driving growth in China?

* How are mobile music revenues shared, and which companies are profiting from which services?

* How much is music-related piracy piracy, robbery committed or attempted on the high seas. It is distinguished from privateering in that the pirate holds no commission from and receives the protection of no nation but usually attacks vessels of all nations.  being controlled in China, and to what extent do mobile music services suffer from piracy?

* How does the continued wait for 3G licenses affect China's mobile music market?

* What are the most important factors that will hinder hin·der 1  
v. hin·dered, hin·der·ing, hin·ders

v.tr.
1. To be or get in the way of.

2. To obstruct or delay the progress of.

v.intr.
 or drive mobile music use in China between now and 2010?
Topics Covered:

1 Executive Summary

2 Mobile Music: An Introduction
- 2.1 Global trends in digital and mobile music
- 2.2 Mobile music in China
- 2.3 Definitions and report scope
- 2.3.1 WVAS classification in China
- 2.3.2 Mobile music sectors in China

3 Key Mobile and WVAS Trends in China
- 3.1 400 million users and growing
- 3.2 Prepaid users increasing; ARPU decreasing
- 3.3 A new wave of rural, low-end users
- 3.4 WVAS most popular with young, urban users
- 3.5 Inadequate enforcement of anti-piracy laws
- 3.6 Few incentives not to use pirated goods

4 An Overview of China's Mobile Music Value Chain
- 4.1 Mobile operators
- 4.1.1 China Mobile
- 4.1.2 China Unicom
- 4.2 Service providers
- 4.2.1 Chinese Internet portals
- 4.2.2 WVAS specialists
- 4.2.3 Music-focused service providers
- 4.3 Content providers
- 4.3.1 Record labels
- 4.3.2 R2G
- 4.4 Government regulators
- 4.4.1 Ministry of Information Industry (MII)
- 4.4.2 The Music Copyright Society of China (MCSC)
- 4.5 Revenue sharing models

5 Mobile Music Sectors in China
- 5.1 Overview
- 5.2 Ringtones
- 5.2.1 Ringtone revenue sharing
- 5.2.2 Ringtone market size
- 5.3 Ringback tones
- 5.3.1 Ringback tone revenue sharing
- 5.3.2 Ringback tone market size
- 5.4 Music IVR
- 5.4.1 Music IVR revenue sharing
- 5.4.2 Music IVR market size
- 5.5 Full-track downloads
- 5.5.1 Full-track download revenue sharing
- 5.5.2 Full-track download market size
- 5.6 Streaming music
- 5.6.1 Streaming music revenue sharing
- 5.6.2 Streaming music market size

6 Leading Mobile Music Service Providers
- 6.1 Music-focused service providers
- 6.1.1 9Sky
- 6.1.2 A8 Music Group
- 6.1.3 Beijing Longtech
- 6.1.4 Rock Mobile
- 6.2 WVAS specialists
- 6.2.1 Hurray!
- 6.2.2 Kongzhong
- 6.2.3 Linktone
- 6.2.4 Tom Online
- 6.3 Chinese Internet portals
- 6.3.1 NetEase
- 6.3.2 Sina
- 6.3.3 Sohu
- 6.3.4 Tencent

7 Conclusions
- 7.1 Mobile music market forecast, 2006-2010
- 7.2 Service providers squeezed by mobile operators and content
      providers
- 7.3 A transition to an operator-centric value chain
- 7.4 The impact of 3G on mobile music in China
- 7.5 Operator restructuring
- 7.6 The future of full-track downloads

List of Figures


Companies Mentioned:

- Sky - A8 Music Group - Beijing Longtech - Rock Mobile - WVAS specialists - Hurray! - Kongzhong - Linktone - Tom Online - Chinese Internet portals - NetEase - Sina - Sohu - Tencent

For more information visit http://www.researchandmarkets.com/reports/c45954
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Industry overview
Date:Nov 28, 2006
Words:732
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