ExactTarget Ranked Highest in Market Suitability by Independent Research Study.ESP (1) (Enhanced Service Provider) An organization that adds value to basic telephone service by offering such features as call-forwarding, call-detailing and protocol conversion. Ranked in Small to Mid-Size and Large Enterprise Categories INDIANAPOLIS -- ExactTarget, a developer of on-demand email software solutions with more than 5,500 customers, today announced that it was the only email service See Internet e-mail service. provider (ESP) recognized in the Small to Mid-Size and Large-EnterpriseCoOriented categories in the JupiterResearch report, E-mail Marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Buyer's Guide, 2006, who also was acknowledge for offering "full and collaborative services" in the Service-Oriented ESPs category. ExactTarget was ranked highest in market suitability in the Small to Mid-Size Market and was recognized as "highly valuable and suitable" in the Large-Enterprise-Oriented ESPs segment. JupiterResearch's e-mail service See Internet e-mail service. provider evaluation details the offerings of 28 vendors and ranks their overall value, suitability, and breadth on the distinct needs of three types of marketers: service-oriented, small-/midsize-business and large-enterprise. "ExactTarget is somewhat unique: It successfully straddles a number of markets, catering to midsize and large companies at the same time. Its most recent release reinforces its easy-to-use interface by adding an improved template, content management and image resizing tools," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the report, authored by analyst David Daniels
David Daniels (born 12 March 1966) is an American singer. He is one of the best-known and highly regarded countertenors in modern operatic history. . The report also recognizes ExactTarget's leadership in interfacing with salesforce.com. ExactTarget is "particularly well-suited for salesforce.com users. Its application completely integrates with salesforce.com, including an ExactTarget tab that allows users to control needed functionality from within the application," noted the study. "The tight integration with salesforce.com means that actions generated in the CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. database can be acted upon with automatic emails sent from ExactTarget," said Chris Baggott, chief marketing officer of ExactTarget. ExactTarget recently was voted the "Best in Show" Appy Award winner at Dreamforce '06, salesforce.com's User and Developer Conference. The Appy Awards recognize customers, partners and developers who are driving innovation and customer success on The Business Web through the use of Salesforce on-demand applications. ExactTarget has more than 1,500 integrated customers, the most in the industry. "ExactTarget's strength is its flexibility to service customers in all size organizations and all vertical industries. JupiterResearch has done an excellent job of reviewing the ESP market and we're excited to be a recognized leader in the small to mid-size and large enterprise categories studied in the report," said Scott Dorsey, president of ExactTarget. About ExactTarget ExactTarget is the market leader in on-demand email software solutions for permission-based email marketing. More than 5,500 organizations worldwide, including Anthem Blue Cross and Blue Shield Blue Shield A US not-for-profit health care insurer that is a reimbursement intermediary for physicians. Cf Blue Cross. , The Home Depot, Scotts Miracle-Gro Company Scotts Miracle-Gro Company (NYSE: SMG) is an American multinational corporation headquartered in Marysville, Ohio. Overview Scotts Miracle-Gro Company manufactures branded consumer products for lawn and garden care, with products for professional horticulture as , Delta Faucet, CareerBuilder.com and Encyclopedia Britannica, rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. ExactTarget is a recognized technology leader. In 2006, the company was highly ranked in both the Inc. 500 and the Deloitte Fast 500. For the last three years, ExactTarget ranked highest in market suitability by JupiterResearch based on the solution's usability, strong feature set and API. ASPnews, the world's premier source of news and analysis for and about the Application Service Provider (ASP) and Web services industry, ranks ExactTarget as one of world's 25 leading service providers for the ASP, Software-as-a-Service (SaaS), Web Services, Service-Oriented Architecture (SOA (1) (Start Of Authority) The first record in a DNS zone file. See DNS records. (2) (Service Oriented Architecture) The modularization of business functions for greater flexibility and reusability. ) and Utility Computing industries. ExactTarget solutions meet the needs of all industry verticals and all size organizations, including SMB (1) (Small to Medium-sized Business) Also called "SME" (small to medium-sized enterprise), it refers to companies that are larger than the small office/home office (SOHO), but not huge. , corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, USA, the company has more than 30 offices spanning North America, Europe and Australia. To learn more, go to http://www.exacttarget.com. |
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