ExactTarget Announces New Partnerships with Oracle, ATG, SAP.Company Now Integrates with More Than 50 Technology Firms via Extensions Network INDIANAPOLIS -- On-demand email and one-to-one marketing solutions provider ExactTarget announced today that it has entered into new partnerships with Oracle, SAP and ATG ATG antithymocyte globulin. lymphocyte immune globulin (antithymocyte globulin equine, ATG, ATG equine, LIG) Atgam Pharmacologic class: Immunoglobulin Therapeutic class: Immunosuppressant to develop seamless integrations with its on-demand one-to-one messaging platform. Developed on ExactTarget's Extensions Network, the integrations will add to ExactTarget's existing catalog of more than 50 proven pre-built integrations with global technology platforms including Microsoft Dynamics CRM Microsoft Dynamics CRM is a Customer Relationship Management software package developed by Microsoft. It is a part of the Microsoft Dynamics family of business tools. The current version of Dynamics is 3.0, released on December, 2005. , Salesforce.com, Omniture, Coremetrics and Webtrends. "Marketers today require the ability to leverage data from all of their marketing technology systems together in a seamless manner to increase the effectiveness of their one-to-one marketing campaigns," said Scott Roth Scott Edward Roth (born June 3 1963, in Cleveland, Ohio) is a retired American professional basketball player. A fourth-round selection of the San Antonio Spurs in 1985, Roth played in 166 NBA games for three teams: Minnesota, Utah, and San Antonio. , ExactTarget's director of integrated partners. "By building the ExactTarget Extensions Network, we've created an online catalog Similar to an online library or databases in the information storage respect, ‘’’online catalogs’’’ allow potential customers to browse a company’s items for sale from a different location using the internet. of certified integrations that gives marketers a single source for all of their one-to-one marketing technology needs." ExactTarget will integrate its on-demand messaging platform with the ATG Commerce Suite to provide marketers a solution to automate and personalize the full lifecycle of customer communications including: email product recommendations, shopping cart abandonment follow-ups, order confirmations, post-purchase review requests and other one-to-one communications. "ExactTarget's customers can leverage ATG's personalization platform, optimization services suite and the recommendation engine to truly create closed-loop targeting and communications," said Bill Zujewski, ATG's vice president of product marketing. ExactTarget will integrate its on-demand messaging platform with Oracle CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. On Demand and SAP CRM to provide marketers a solution to automate and personalize the full lifecycle of customer communications. Designed to provide software developers a venue to build, test and prove integrations with the ExactTarget platform, ExactTarget's Extensions Network has grown to one of the industry's largest collection of certified integrations between an email service See Internet e-mail service. provider and supporting technologies including CRM, Web analytics, Web content management, on-site search, surveys and product recommendations. "ExactTarget is proud to provide the most open, flexible and scalable partner integration framework in the email and one-to-one marketing industry," Roth said. "Extensions Network Partners are a critical component to the successful one-to-one marketing initiatives of our clients and we are pleased to have such a world-class roster of partners." The firm announced the partnerships on the main stage of ExactTarget's annual user conference Connections '09, the world's largest gathering of one-to-one marketers. More than 1,300 are attending the three-day conference in Indianapolis that features addresses by three-time New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times bestselling author Malcolm Gladwell Malcolm Gladwell (born September 1, 1963) is a United Kingdom-born, Canadian-raised journalist now based in New York City who has been a staff writer for The New Yorker since 1996. , academy-award winning actress Marlee Matlin Marlee Beth Matlin (born August 24 1965) is an Academy Award-winning American actress who is almost completely deaf. Biography Early life Matlin was born in Morton Grove, Illinois to Libby and Donald Matlin, an automobile dealer. and nearly 30 interactive breakout sessions ranging from emarketing best practices to building multichannel marketing Refers to using several methods to sell products and services. The term has become popular since the advent of the Web, because it adds a prominent new channel to storefronts and catalog sales. One consideration of multichannel marketing is that each channel reinforce the other. campaigns. For a full list of ExactTarget Extensions Network partners, visit www.ExtensionsNetwork.com About ExactTarget ExactTarget is a leading global provider of on-demand email and one-to-one marketing solutions. The company's software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. , voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget's technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget's software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John's, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot, Liberty Mutual Group and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET. |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion