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Evidence of Motorola's Aggressive FLEX(tm) Licensing Strategy is Mounting With 30 Licensees; Device, Infrastructure and Test Equipment Manufacturers will Significantly Grow their Businesses Using the De Facto Standard in High- Speed Paging.


BOYNTON BEACH Boynton Beach, city (1990 pop. 46,194), Palm Beach co., SE Fla., on the Atlantic coast; inc. 1920. A major suburban area, it is also a beach resort and vegetable-shipping point. , Fla.--(BUSINESS WIRE)--March 21, 1996--Motorola Paging Products Group (PPG PPG Points Per Game (basketball player statistic)
PPG Power Play Goals (hockey)
PPG Planning Policy Guidance (UK)
PPG Programmable Pulse Generator
PPG Power Puff Girls
) today announced that four wireless communications wireless communications

System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data.
 manufacturers, Cromack Industries, Inc., Genie Telecommunications, Inc., Standard Telecom America, Inc. and Vis'tel Communications have been granted licenses to manufacture FLEX(tm) technology-based wireless solutions. Today's announcements bring the total FLEX licensee pool up to 30 manufacturers worldwide.

Motorola is licensing its FLEX protocol to a broad range of wireless solution manufacturers to enable growth in the wireless communications industry and to generate a quality mass volume wireless products market. Motorola has made FLEX technology available to many types of manufacturers, including long-standing wireless companies such as CASIO, Ericsson, Hewlett- Packard and NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
; semiconductor manufacturers, Taiwan's Industrial Technology Research Institute (ITRI ITRI Industrial Technology Research Institute (Taiwan, ROC)
ITRI Information Technology Research Institute
ITRI Inhalation Toxicology Research Institute
ITRI International Tin Research Institute Ltd
ITRI Information Technology Reuse Initiative
) and Texas Instruments See TI.

(company) Texas Instruments - (TI) A US electronics company.

A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq.
; as well as new wireless market entrants.

Wireless Devices

Standard Telecom America, Inc., based in Santa Clara Santa Clara, city, Cuba
Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba.
, Calif., and Vis'tel Communications, headquartered in Houston, Texas “Houston” redirects here. For other uses, see Houston (disambiguation).
Houston (pronounced /'hjuːstən/) is the largest city in the state of Texas and the
, have both licensed FLEX technology to manufacture wireless messaging devices. Both companies will leverage the benefits of FLEX technology to provide devices that offer faster message retrieval and improved battery life.

Standard Telecom America specializes in the development and manufacturing of pagers and plans to use FLEX technology for their next-generation pagers. Their flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Tutti tut·ti   Music
adv. & adj.
All. Used chiefly as a direction to indicate that all performers are to take part.

n. pl. tut·tis
1.
, is a small, fashionable, numeric pager. With the FLEX protocol, Standard Telecom America plans to offer an upgraded FLEX version of Tutti. Sales and distribution of Standard Telecom America's FLEX pager are slated for the third quarter of 1996.

Vis'tel Communications, a manufacturer and marketer of personal communications including pagers, cellular phones and wireless computers/faxes, has licensed FLEX technology for the immediate development of economy scale alphanumeric paging products and the long-term development of cellular/page phones. Vis'tel has designed seven different units based on the FLEX protocol ranging from one-way and two-way pagers to cellular/page phones. Further details of Vis'tel's FLEX-based wireless product features and availability will be released by the company in the second quarter of 1996.

Infrastructure

Genie Telecommunications, Inc., headquartered in Taipei Hsien, Taiwan, a manufacturer of paging terminals and encoders, has licensed the FLEX protocol to produce upgraded wireless messaging infrastructure. Because the FLEX protocol is the worldwide de facto standard Hardware or software that is widely used, but not endorsed by a standards organization. Contrast with de jure standard.

de facto standard - A widespread consensus on a particular product or protocol which has not been ratified by any official standards body, such as ISO,
 for high-speed paging, Genie Telecommunications has the opportunity to provide plug-and-play compatibility with other wireless messaging infrastructure equipment. Genie Telecommunications maintains representation in Latin America as well as in the Shanxi, Guangdong and Chekiang provinces of China.

Test Equipment

Cromack Industries, Inc., headquartered in Greenfield, Mass., has been a FLEX licensee since 1994. Cromack, a manufacturer of data communications equipment See DCE.

Data Communications Equipment - Data Communication Equipment
, has broadened its FLEX family manufacturing capabilities to develop and manufacture test equipment for two-way voice and data transmissions on the FLEX family of protocols. The FLEX family of protocols includes FLEX, ReFLEX(tm) and InFLEXion inflection, inflexion

the act of bending inward, or the state of being bent inward.
(tm). To be successful in an increasingly competitive industry, Cromack will use FLEX technology to develop multiple test equipment products. The complete FLEX family license enables Cromack to significantly grow their business and remain competitive by expanding their product portfolio to include two-way and voice testing equipment. Cromack has manufactured baseband signaling equipment since 1982 for use by paging carriers and repair depots to diagnose and repair one-way pagers.

The FLEX protocol is the de facto [Latin, In fact.] In fact, in deed, actually.

This phrase is used to characterize an officer, a government, a past action, or a state of affairs that must be accepted for all practical purposes, but is illegal or illegitimate.
 industry standard for high-speed paging, which has been adopted by 70 percent of the world's largest paging markets. Motorola is aggressively seeking to increase the breadth of licensees as a part of its strategy to expand the advanced wireless messaging market. Major operators in the United States, Canada, Latin America and Asia have adopted FLEX high-speed paging technology. Both China and Japan have adopted FLEX technology as their national paging standard.

Motorola is one of the world's leading providers of wireless communications, semiconductors, and advanced electronic systems, components and services. Major equipment businesses include paging and data communications, cellular telephone, two-way radio, personal communications, automotive, defense and space electronics and computers. Motorola semiconductors power communication devices, computers and millions of other products. Motorola's 1995 sales were $27 billion. -0-

Vendor contacts: Cromack Industries, Inc.

Gary T. Cromack

(413) 774-6500

Internet:

http://www.cromack.com/

E-mail: sales@cromack.com

or

Standard Telecom America, Inc.

Kelly Schoen/Ike Kim

(800) 507-7392

or

Genie Communications, Inc.

Shirley Lu

(886) 2-913-7015

or

Vis'tel Communications

Jim Carlson

(713) 469-5866

Motorola, FLEX, ReFLEX and InFLEXion are trademarks or registered trademarks of Motorola, Inc.

CONTACT: Loren Guertin/Pam Erickson

Cunningham Communication, Inc.

(617) 494-8202

E-mail:loren@ccipr.com

pam@ccipr.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 21, 1996
Words:737
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