Everyone Can Now Have a Movie Star Smile, Pain-Free, with Just One Phone Call; 1-877-LUMINEERS Directly Connects Patients with Qualified LUMINEERS Certified Dentists.

LOS ANGELES -- Everyone covets that bright, beautiful celebrity smile, but, even more so, the V.I.P. treatment stars get with those who make them look so great. Now, Den-Mat Corporation, the mind behind revolutionary LUMINEERS(TM) by CERINATE(R), has established 1-877-LUMINEERS to directly connect patients with exclusive LUMINEERS dentists in their neighborhood. LUMINEERS veneers have changed the face of dentistry by creating beautiful new smiles using the most conservative dentistry that preserves and protects natural teeth whenever possible.

Currently, millions of patients nationwide seek dentists who are LUMINEERS certified, and the number is growing everyday. By calling 1-877-LUMINEERS, patients can be confident that they will find a dentist who uses LUMINEERS technology with Cerinate Porcelain and has been properly trained during extensive LUMINEERS courses. These dentists will also provide a Certificate of Authenticity regarding LUMINEERS placement.

"LUMINEERS are extremely different than traditional veneers in that they are completely painless, requiring no grinding or shaving down of sensitive tooth structure," states Dr. Robert Ibsen, president and founder of Den-Mat Corporation. "It's important that patients understand the crucial difference and are getting what they expect -- a beautiful new smile that necessitates no anesthesia or post-procedure aspirin, and one that lasts."

More and more dentists are being inspired by the fact that LUMINEERS leave original teeth intact. Traditional veneers require the removal of sensitive tooth structure, often shaving or grinding down teeth to ugly little nubs. Without the need for anesthesia or painful shots, LUMINEERS offer the only pain-free and clinically proven permanent cosmetic enhancement procedure available today. Since the process is so simple and gentle, the sensitivity usually felt after a traditional veneer procedure is eliminated, making even an aspirin is unnecessary.

Consequently, not only are dentists enthusiastic about providing LUMINEERS for their patients, they are confident enough to place them on family and friends. A dentist posted on DentalTown, a revered professional Website, "My wife wanted veneers for the longest time, but I didn't want her teeth ground down. I am now sending in her case to get her LUMINEERS done." Similarly, another dentist posted, "I placed LUMINEERS on my mother. I can't wait to do another case."

LUMINEERS veneers can provide instant teeth straightening and permanent whitening. They are a convenient substitute for braces and other orthodontics. The procedure may also be used on worn teeth to strengthen them and prevent further wear. LUMINEERS can even be placed over crowns to improve aesthetics, help rejuvenate a smile, and come with a 5-year warranty.

LUMINEERS can only be made from Cerinate porcelain, an innovative porcelain, crafted through a proprietary process of Den-Mat Corporation. LUMINEERS create a custom-made smile clinically proven to last up to 20 years. LUMINEERS are the best of both worlds -- ultra thin, yet super strong for a radiant smile that resists any micro-cracking, which can damage restorations.

LUMINEERS technology evolved from Den-Mat's successful Cerinate Design Studios. Cerinates are revered in top trade publications, including Dental Products Report, which awarded LUMINEERS a spot in the "Top 10 Products" list.

LUMINEERS by Cerinate are a product of Santa Maria, California-based Den-Mat Corporation. For more information, please call 1-877-LUMINEERS or visit www.cerinate.com.