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Everymobile Signs First Contract for Content to Mobile Services.


Business Editors

STOCKHOLM, Sweden--(BUSINESS WIRE)--Nov. 22, 2000

Modern Times Group MTG MTG Meeting
MTG Mortgage
MTG Magic: The Gathering
MTG Mounting
MTG Mind the Gap (London underground announcement)
MTG Methanol To Gasoline
MTG Manual Tank Gauging
MTG Master Timing Generator
MTG Micro Turbine Generator
 AB (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:MTGNY) has established Everymobile AB to create content for mobile services.

The first deal has been signed with NetCom AB's subsidiary Tele 2 AB, operating under the Comviq and Tele2Mobile brands for mobile telecom.

"MTG's strategy is to make its content available in all types of media," says Hans-Holger Albrecht, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of MTG. "Creating services for mobile phone users is only a natural step. And considering the strong position of Comviq and Tele2Mobil, we are very happy to sign our first deal with them."

"We already have very good experience from our cooperation on the Internet portal Everyday," says Lars-Johan Jarnheimer, President and CEO of NetCom.

"That's why we see Everymobile as an ideal partner to strengthen our content, especially within SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
, for our mobile phone users."

The Internet portal Everyday was jointly launched by MTG and NetCom one year ago. Today, there are local language versions in 12 countries and more than one million registered users. Everymobile will in the same way utilize each company's strengths into mobile services: MTG's expert knowledge as a player in the media field and NetCom's knowledge as a leading alternative pan-European telecoms company.

For Comviq and Tele2Mobile, Everymobile will deliver a rich and wide variety of content and services, including a range of SMS services and the mobile portal www.everymobile.com. As a content provider, Everymobile will offer users everything from already appreciated services like being able to download new ringing signals for mobile phones to completely new services and content.

"We want to create extra value for the mobile phone user, providing much more than is available today," says Henrik Sundewall, President of Everymobile.

As with the Internet portal Everyday.com, Everymobile will also be launched for other markets outside Sweden. The goal is to sign agreements with different mobile phone providers in several countries.

Everymobile's mobile portal will be launched in January 2001. Everymobile belongs to the newly formed New Media business area. Also part of this business area is the Internet portal Everyday and Everyday as an interactive TV portal.

For further information, visit www.mtg.se, send an e-mail to info@sharedvalue.net, or contact: Hans-Holger Albrecht, President and CEO of MTG, at +46-8-562 000 50, or Henrik Sundewall, President of Everymobile, at +46-70-762 02 25.

Modern Times Group MTG AB has seven business areas: Viasat Broadcasting (free and pay TV comprising 18 television channels in eight countries), Radio (seven networks in five countries), New Media (the Everyday interactive TV portal, Internet portal, and teletext services This is an extremely incomplete list of teletext services available on different television channels around the world: Worldwide
  • BBCfax (BBC World)
  • CNN text (CNN)
  • TELETEXT ONLINE
Australia
  • Austext (Seven Network)
Belgium
), Publishing (financial news and media services, other magazine and book publishing book publishing. The term publishing means, in the broadest sense, making something publicly known. Usually it refers to the issuing of printed materials, such as books, magazines, periodicals, and the like. ), Modern Interactive (traditional home shopping, e-commerce, and logistics), SDI (1) (Serial Digital Interface) A physical interface widely used for transmitting digital video in various formats. For electrical transmission, it uses a high grade of coaxial cable and a single BNC connector with Teflon insulation.  Media (subtitling and dubbing services), and Modern Studios (content production and film library).

Modern Times Group MTG AB's class A and B shares are listed on the OM Stockholm Exchange's O list (symbols: MTGA MTGA Minnesota Turkey Growers Association
MTGA Motion Tga
 and MTGB MTGB Medium to Good Beans ) and on the Nasdaq National Market in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 (symbol: MTGNY).

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Publication:Business Wire
Date:Nov 22, 2000
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