EveryZing to Power Search and Discovery of Online Content for Entercom Communications.EveryZing Platform Will Be Used to Drive Higher Media Consumption and Enhance Consumer Experience CAMBRIDGE, Mass. -- EveryZing, whose Digital Media Merchandising Platform drives multimedia discovery for the search economy, today announced that Entercom Communications Entercom (NYSE: ETM) Communications is the 4th largest radio broadcasting company in the United States. Entercom is the largest radio company in the U.S. that focuses only on radio. The company had originally been called Entertainment Communications. is integrating EveryZing into several of its official radio station web sites to offer improved search and navigation of its premium online content. Entercom will use EveryZing's powerful speech-to-text, search and optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. technologies to provide their loyal audience with enhanced online access to programming and overall, a superior user experience. Employing search terms and topic categorization, Entercom's audiences can now navigate across and into specific shows, allowing users to dig further into content that is most relevant for them. Additionally, EveryZing enriches contextual advertising Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user. and increases revenue opportunities through robust ad targeting. In September 2006, Entercom launched EveryZing's search and navigation on WEEI-AM Boston, the top-ranked sports radio Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sporting events. A popular format with an almost exclusively male demographic in most areas, sports radio is characterized by an often-boisterous on-air style and station in the country. This roll-out was hugely successful with a significant increase in traffic and listener interaction over a six-month span, prompting Entercom to begin to roll out this service to additional stations. "Integrating EveryZing into our online offering will enable our loyal listeners to explore a new dynamic of Entercom content," says Sandy Smallens, Senior VP Digital with Entercom. "Empowering our listeners to search and replay certain programs if they missed them during the day or find online-exclusive programming is a key component of our digital strategy to further engage our audience." "Entercom is a visionary in the radio market, building premium content offerings and best in class navigation capabilities into their online experience," says Tom Wilde, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , EveryZing. "With EveryZing, Entercom now has the unique opportunity to monetize Monetize 1. To convert into money. 2. To convert from securities into currency that can be used to purchase goods and services. Notes: For example, you'll often hear Internet marketers talk about "monetizing website visitors. their content on the Web and retain their loyal consumers by increasing the volume of consumable A material that is used up and needs continuous replenishment, such as paper and toner. "The low-tech end of the high-tech field!" multimedia content and letting users unlock that content to see what's most relevant for them." EveryZing's full-text indexing of multimedia content allows media companies to improve on-site navigation, enable users to navigate within multimedia files, and search engine optimize content pages. The results are dramatically improved organic traffic levels and an overall enhanced user experience. About EveryZing EveryZing is a media merchandising platform that helps content producers and web publishers dynamically increase the volume of consumable online multimedia content while simultaneously enhancing its monetary value. Unlike other general web search and aggregation services that work only on meta data and tags, EveryZing leverages its unique speech to text, search, and optimization technologies to unlock the content within multimedia and automatically process and organize it to power a compelling ecosystem which easily connects media companies with publishers, consumers, and advertisers. EveryZing, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange. EveryZing can be found at www.everyzing.com and through its network of affiliates. About Entercom Communications Entercom is one of the nation's largest radio broadcasters, with operations in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Boston, Seattle, Denver, Sacramento, Portland, Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , Indianapolis, Milwaukee, Austin, Norfolk, Buffalo, New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded , Providence, Memphis, Greensboro, Rochester, Greenville/Spartanburg, Madison, Wichita, Wilkes-Barre/Scranton, Springfield and Gainesville/Ocala. |
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