EveryWare Development Corp. Offers Original Equipment Manufacturers a Successful New Strategy; EveryWare offers their knowledge and expertise in Intranet Rapid Application development tools to new emerging markets.LAS VEGAS--(BUSINESS WIRE)--Nov. 19, 1996--EveryWare Development Corp., the developers of the popular Web/database integration tool Tango Enterprise, today unveiled an aggressive, new, marketing strategy to further increase its presence in the OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and (Original Equipment Manufacturer) channel. The two-fold strategy is comprised of developing more intimate partnerships with OEM's and developing strategic relationships with application developers to license product offerings. The partnerships entail custom work and co-development, co-marketing and promotions, and the potential for revenue sharing revenue sharing Funding arrangement in which one government unit grants a portion of its tax income to another government unit. For example, provinces or states may share revenue with local governments, or national governments may share revenue with provinces or states. in EveryWare's software services. EveryWare has formed an Emerging Markets business unit with a dedicated infrastructure for OEM business that includes it own marketing, development, quality assurance, documentation, technical support and sales resources. "We recognize that the OEM business is changing," said Marshall Postnikoff, Director of Business Development for EveryWare's Emerging Markets business unit. "Vendors are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. unique offerings so they can meaningfully differentiate what they offer from their competitors. We offer OEM's very strong brand name equity, a wide range of standard products, and a commitment to long term relationships by developing customized products for their specific needs." EveryWare has been producing specialized versions of its software for particular OEM customers. An example of this is a new version of Tango for Silicon Graphics' Merchant solution. EveryWare is offering OEM's the opportunity to share in the revenues generated by customers subscribing to EveryWare's Intranet tools and applications, and plans joint marketing campaign's for the services with OEM vendors. About EveryWare EveryWare Development Corp. is committed to securing a leading position in the Intranet Rapid Application Development (IRAD Irad (ī`răd), in the Bible, Enoch's son. ) market by providing businesses with cross-platform development tools that dramatically reduce the development time of Web-based applications. The company supports multiple operating environments, including the Macintosh, Windows NT or 95, and Unix. EveryWare has six key products: Tango Enterprise, a Web/database integration tool; Tango for FileMaker, the same functionality of Tango Enterprise but for FileMaker Pro databases; Bolero bolero (bəlâr`ō), national dance of Spain, introduced c.1780 by Sebastian Zerezo, or Cerezo. Of Moroccan origin, it resembles the fandango. , a Web site tracking and analysis application; Tango Merchant, an online shopping basket solution, Butler SQL SQL in full Structured Query Language. Computer programming language used for retrieving records or parts of records in databases and performing various calculations before displaying the results. , a client/server relational database management system relational database management system - relational database ; and Connected, a cross-platform multi-user accounting system. EveryWare Development Corp. is traded on the Alberta Stock Exchange Alberta Stock Exchange See Canadian Venture Exchange (CDNX). ("EVY EVY Ei Voi Ymmärtää (Finnish: cannot understand) EVY Ensivasteyksikkö EVY Earned Vehicle Years EVY Envoy Format "). For more information on EveryWare's OEM program and their products visit their Web site at (http://www.everyware.com/), call toll-free 888/819-2500 or email info@everyware.com. -0- Note to Editors: EveryWare, the EveryWare logo, Tango, Bolero, Butler SQL, and Connected are trademarks of EveryWare Development Corp. Other product and corporate names may be trademarks or registered trademarks of other companies, and are used only for explanation and to the owners' benefit, without intent to infringe. The Alberta Stock Exchange has neither approved nor disapproved the information contained herein. CONTACT: EveryWare Development Corp. Jeff Hendry, 905/819-1173 ext. 262 jhendry@everyware.com or JONA Jona, variant of Jonah. Group Jamie O'Donnell, 415/552-1515 |
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