Every Web Site Can Now Have a Free Personalized Search Engine With LinkStar; Registering in LinkStar[TM] Internet Directory Provides Instant Way to Create Your Own Search Directory On Your World Wide Web Home Page.

DEERFIELD BEACH, Fla.--(BUSINESS WIRE)--Feb. 12, 1996--Any World Wide Web site -- from one created by a national pizza chain to one by a college student -- can have its own free personalized Internet search directory simply by registering in the LinkStar Internet Directory to receiving software that creates a hot link to a personalized version of the directory.

"Since the LinkStar Internet Directory was established earlier this year, thousands of Web sites have taken advantage of our free HTML code to create their own personal search directories," said Stewart Padveen, president of LinkStar Communications. "Anybody with a home page can do this in seconds."

Here are some examples of Web sites that have incorporated the LinkStar directory:

Little Caesars Pizza: http://pages.prodigy.com/LittleCaesars/index.htm

"In a still-developing World Wide Web, it is hard to find such services and search engines as the LinkStar Internet Directory," said David Howell, Web/Internet manager for Little Caesars Pizza."

"I believe that the LinkStar Internet Directory is a superb search engine. The keywords entered almost always come up with something very accurate," he continued. "One of the reasons I chose the LinkStar Internet Directory for the Little Caesars home page is that the directory responded quickly when I submitted the Little Caesars Web page URL. The 'customized' personal search page and the customized e-mail form were factors, too. The e- mail form is very useful, because it's simple, quick, and user- friendly, allowing directory users to send us e-mail in a more friendly manner."

Musician: http://www.hawaiian.net/~sparrow 

"I've searched other engines that we are registered with, and as yet have not been able to find my own listing -- and I know what to look for. On the LinkStar Internet Directory, I really do come up in all the categories in which I listed my URL. Now, that is what I need," said J. Michael Barretto of Sparrow Music Works in Hawaii.

"My e-Card came up quickly on the LinkStar Internet Directory, and it was nice to see the quick response," Barretto continued. "When I needed to change the listing -- as I am constantly in morph mode -- the system is completely automated, and there was no hassle making the changes. They showed up by the next morning. The database is easily accessed, and the searches are quite intuitive."

Investment Banking: http://www.webcom.com/geneva/ggihp.html

"I found the LinkStar Internet Directory to be one of the more personalized search sites. It incorporates our site with its own search facility, in a quality designed format. Plus, the ability to edit our page through the LinkStar Internet Directory ourselves -- versus going to our Web site administrator -- saves us time and money," said Michael Bardakjy, president of The Geneva Group in Miami.

College Student: http://web.syr.edu/~rahammer

"I incorporated the LinkStar Internet Directory into my own directory, so that visitors to it could have a personalized version of a net search utility," said Rob Alan Hammer, a student at Syracuse University's S.I. Newhouse School of Public Communications. "A search utility that makes it easier to get around will make people more likely to come and use my page."

The LinkStar Internet Directory

The LinkStar Internet Directory -- a next-generation Internet search engine -- is a completely integrated solution for finding, publishing and promoting people and businesses on the Internet. The directory allows anyone to have an instant, free, entry-level presence on the World Wide Web that is accessible and searchable by any other World Wide Web user.

The heart of the LinkStar Internet Directory is its free "e-Card" system. Any Internet user with an e-mail address can easily fill out an electronic business card -- an "e-Card" -- that is accessible and searchable by any other World Wide Web user. The e-Card includes standard business card information, as well as a variety of options which allow entrants to describe their companies' products and services, and index their description in a wide range of categories. In addition, the e-Card provides an automatic hot link from the e-Card listing to the entrant's e-mail address and/or World Wide Web home page URL. Anybody with a home page can also insert a set of Hypertext Markup Language (HTML) code to create a hot link to a personalized version of the LinkStar directory.

The LinkStar directory is receiving more than 250,000 hits per day and its stock of e-Cards and Web pages has grown to more than 35,000.

LinkStar Communications Corporation, a privately held company based in Deerfield Beach, Florida, is developing products that will provide a complete, end-to-end solution for searching, publishing, promoting and communicating on the Internet's World Wide Web. The company's goal is to make it easy and cost-effective for individuals and businesses to productively publish on, use and conduct business on the Web. Founded in 1994, the company can be reached at http://www.linkstar.com, [e-mail], or (954) 426-LINK. -0-

LinkStar is a trademark of LinkStar Communications Corporation. All other products mentioned are trademarks or registered trademarks of their respective owners.

CONTACT: Bridget King

LinkStar Communications Corporation

Tel: [phone] E-mail: [e-mail]

URL: http://www.linkstar.com

or

Kevin Rudden or Derek Lane

Parker, Nichols & Company, Inc.

(For LinkStar Communications Corporation)

Tel: [phone] Fax: [phone]

E-mail: [e-mail] or [e-mail]