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Every Vote Counts! New Ben & Jerry's Rock the Vote Flavor to be Named By the People, for the People; Ben & Jerry's Looking for a Few Good Names From America Online Members.


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BURLINGTON, Vt.--(BUSINESS WIRE)--Aug. 29, 2003

Want a chance to make your vote count - count so much you can almost taste it? Ben & Jerry's is seeking creative citizens to nominate and vote on the most clever name for Ben & Jerry's new election-themed Rock the Vote flavor.

Ben & Jerry's has teamed up with Rock the Vote to create a delicious new flavor that supports the organization's goal to register young people to vote via the web, educate new voters on the issues and mobilize them to turn out at the polls.

In the spirit of democracy, Ben & Jerry's is going online to give AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. (R) members the chance to name the new flavor. The online contest kicks off on AOL at AOL(R) Keyword: Ben and Jerry's. Ben & Jerry's, Rock the Vote and AOL will narrow the field down to three top finalists. Then, it's time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a  for members to hit the online polls and vote for the name you think should be on the oval pint. The finalist with the name that gets the most votes wins consideration by Ben & Jerry's to be the official name, and since it's an online contest, every vote counts and there's no danger of dimples or hanging chads Noun 1. hanging chad - a chad that is incompletely removed and hanging by one corner
chad - a small piece of paper that is supposed to be removed when a hole is punched in a card or paper tape
!

"Rock the Vote is so honored to be in the company of icons like Jerry Garcia, Phish and the Dave Matthews

For other people named David Matthews, see David Matthews (disambiguation).


David John Matthews (born January 9 1967) is a South African, now naturalized American, Grammy-winning lead vocalist and guitarist for the Dave Matthews Band.
 Band and receive our very own Ben & Jerry's flavor," said Jehmu Greene Jehmu Greene (born June 22, 1972) is an American political activist, advocate and strategist who served as President of Rock the Vote from 2003 to 2005.

Under her leadership, Rock the Vote's membership grew from 1,500 to 1 million, the organization registered a record 1.
, executive director of Rock the Vote. "And we hope that this Rock the Vote Flavor will encourage young people to register to vote, learn about campaign issues and turn out at the polls. Working together, we think we can help make 2004 a record election year at the polls."

Ben & Jerry's new Rock the Vote Flavor features strawberry cheesecake ice cream with strawberries and a thick graham cracker swirl. Already making your mouth water and your creative juices flow? Here's how to get involved in the hunt:

-- Thursday, August 28 through Monday, September 1 - Log on to

AOL Keyword: Ben & Jerry's to enter a flavor candidate

-- September 24 - Three top flavor candidates announced

-- September 24 to 28 - AOL members vote to elect the best name

for the job

-- October 6 - Final ballots tallied and Ben & Jerry's declares

the contest winner

-- Spring 2004 - The inaugural pint hits store shelves

In addition to getting the chance for his or her name suggestion to be selected by Ben & Jerry's and immortalized on a Ben & Jerry's pint, the AOL member who submitted the winning name will also win three additional prizes: a trip for two to Burlington, Vermont Burlington is the largest city in the U.S. state of Vermont and is the shire town of Chittenden County, Vermont. With a population of 38,889, the city is the core of one of the nation's smaller metropolitan areas, and is also the smallest U.S.  to spend a day at Ben & Jerry's; a year's worth of Ben & Jerry's ice cream; and a trip for two to the Rock the Vote awards on February 7, 2004 in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. .

No Purchase Necessary. Open to U.S. residents, 18 and older who are members of America Online See AOL.  as of August 27, 2003. Contest ends September 1, 2003 or when the first 100,000 entries are received. Flavor submitters must be 18 years or older to play. Limit of one flavor name suggestion per AOL screen name. Flavor name suggestion must be no more than 20 letters long (name can be a single word of up to 20 letters, or multiple words in which the combined number of letters is 20 or less). Visit AOL Keyword: Ben and Jerry's for the Official Contest Rules.

About Ben & Jerry's

Ben & Jerry's produces a wide variety of super premium ice cream and ice cream novelties, using Vermont dairy products dairy products dairy nplproduits laitier

dairy products dairy nplMilchprodukte pl, Molkereiprodukte pl 
 and high quality, all natural ingredients. The company is committed to using milk and cream that have not been treated with the synthetic hormone, rBGH. Ben and Jerry's products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. , franchise Ben & Jerry's scoop shops, restaurants and other venues.

Ben & Jerry's, a wholly-owned autonomous subsidiary of Unilever, operates its business on a three-part mission statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's contributes a minimum of $1.1 million annually through corporate philanthropy that is primarily employee led. Contributions made via the Ben & Jerry's Foundation in 2001 totaled over $1.4 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry's philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry's fabulous flavors, visit www.benjerry.com.

About Rock the Vote

Rock the Vote is a non-partisan, non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes.  dedicated to protecting freedom of expression and empowering young people to change their world. Rock the Vote works with musical artists, actors and entertainment industry leaders to energize en·er·gize  
v. en·er·gized, en·er·giz·ing, en·er·giz·es

v.tr.
1. To give energy to; activate or invigorate: "His childhood
 young people about participating in the political process. Rock the Vote's national Community Street Team network engages thousands of young people as political activists in their community: organizing, educating, and registering voters at concerts, community festivals, campuses, coffee shops and street corners. Rock the Vote is headquartered in Los Angeles with an office in Washington, D.C. Over the past decade, Rock the Vote has registered over three million new young voters and called on young people to recognize their role in creating significant political and social change. www.rockthevote.com.

About AOL

America Online, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of AOL Time Warner Inc. Based in Dulles, Virginia Dulles, Virginia is an unincorporated census-designated place located in Loudoun County, Virginia, part of the Washington Metropolitan Area. The headquarters of AOL, Orbital Sciences Corporation and ODIN technologies and the former headquarters of MCI Inc. are located in Dulles. , America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.

Note: A photo is available at URL: http://www.businesswire.com/cgi-bin/photo.cgi?pw.082903/bb2
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 29, 2003
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