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Every Time We Come We Start a Party! Virgin Megastore, Boston Will Kick Off Grand Opening Celebration with Richard Branson, Virgin Atlantic Airlines, SPIN Magazine, and MTV2.


Business Editors & Entertainment Writers

LOS ANGELES--(ENTERTAINMENT WIRE)--Feb. 11, 2002

Virgin Entertainment Group, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , announced today its Grand Opening Celebration plans to commemorate the chain's 22nd North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 Virgin Megastore, on the corner of Newbury Street and Massachusetts Avenue Massachusetts Avenue may refer to:
  • Massachusetts Avenue (Boston), Massachusetts, also:
  • Massachusetts Avenue (MBTA Orange Line station), a subway station on the MBTA Orange Line
, in the heart of Boston.

In honor of his latest achievement, Virgin founder and owner, Sir Richard Branson Sir Richard Charles Nicholas Branson (born 18 July 1950 (1950--) (age 57) in Shamley Green, Surrey, England), is a British entrepreneur, best known for his Virgin brand of over 360  will travel to Beantown and invite the entire Boston community to his giant tea party as he rolls out his red carpet on Friday, February 15 at 11:00 a.m. Following their surprise entrance down Newbury Street, Sir Richard Branson and Glen Ward, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Virgin Entertainment Group, North America will host a press conference and ribbon cutting ceremony A ribbon cutting ceremony is a public ceremony conducted to inaugurate the opening to the general public of a new building or business.

Often, it is conducted in just the manner the name suggests: by tying a ceremonial ribbon across the main entrance of the building, which
 in front of the Virgin Megastore, located at 360 Newbury Street.

"We are thrilled to open our doors to the Boston community," Richard Branson, founder, Virgin Entertainment Group, said. "Plans for this store have been in the works for two years, and we are confident that we can offer Boston entertainment enthusiasts something they've never had access to in this city, the ultimate music and entertainment destination."

With free, live performances in the afternoon by Alien Ant Farm Alien Ant Farm are an alternative rock group that formed in the southern California city of Riverside in 1996. Their name comes from an idea former member Terry Corso had about aliens and the earth--"I was daydreaming at my dull desk job with my feet up, and I thought to myself, , and Boston's own Howie Day Howie Kern Day (born January 15, 1981 in Bangor, Maine) is an American singer-songwriter. Beginning his career as a solo artist in the late 1990s, Day became known for his extensive touring[1]  and Shannon McNally This biography needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , fans can listen to the best in new music, or enjoy the sounds of Electronic as the Godfather of techno himself, DJ legend Juan Atkins, christens the decks as the first of many major talents to spin in Virgin's Dance and Electronic room. Premiere DJs John Debo, Morgan Page, and Dana Kelley will keep the vibe strong throughout the day with their own trademark sets. In addition to the live performances, MTV MTV
 in full Music Television

U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business.
2 will also be on hand serving a rock n' roll high tea of complimentary tea and crumpets.

"The Grand Opening Celebration is our way of introducing ourselves to the Boston community," Glen Ward, CEO, Virgin Entertainment Group, North America said. "We have researched what this city is looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 in entertainment retail and live performances, and this day will give the public an idea of what they can expect from Virgin in the future."

The Grand Opening events will be broadcast live on WFNX, the New Rock Alternative for New England, including the winners of Virgin Megastores' and Virgin Atlantic Airways' `Pack Your Bags!' promotion. Boston residents will already be familiar with the Virgin brand, as Virgin Atlantic Airways has been serving the Boston community with non-stop flights to London since 1991. At the Grand Opening customers can enter to win Premium Economy tickets to London. Tickets will be given away every hour during the Grand Opening Celebration. Every guest will also receive special discount vouchers for travel in Upper Class, Premium Economy or Economy.

Virgin Megastores and Microsoft will also team up to give away X-Box consoles throughout the day, while Virgin Atlantic Airways will give customers a taste of first class treatment with two uniformed flight attendants giving free massages to Virgin customers.

Customers can sample millions of CD tracks and DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 movie trailers on one of the Megaplay kiosks -- the most advanced entertainment preview system in the market today, which will allow Boston customers to `try it before they buy it' through an easy to use touch-screen interface.

Virgin will be presenting a special opening offer -- the `Take Two' campaign. Customers can purchase two CDs for $25 and two DVDs for $20. With over 700 titles to choose from, it's easy for music and entertainment fans to choose their dosage. Also, from the Grand Opening Celebration until March 3, customers who purchase $75 or more from the Virgin Megastore, Boston, will receive a free travel discount voucher, courtesy of Virgin Atlantic Airways. Prior to the Grand Opening Ceremony, Richard Branson and the Virgin Megastore, Boston will host a VIP reception, in conjunction with SPIN Magazine, Virgin Atlantic Airways, Harpoon Brewery and MTV2, on Thursday, February 14. The invite-only guest list includes Boston's most notable, entertainment dignitaries, political powerheads and professional sport superstars.

Heather Nova, whose hits have been heard on the movie soundtrack "Serendipity serendipity

happy finding of an unexpected object or solution while searching for something else.
," TV's "Dawson's Creek," and "Felicity" soundtracks, will be entertaining the crowd with a live performance starting at 8:00 P.M. DJ Juan Atkins will keep the party moving as he spins the last two hour set. At the reception Virgin Entertainment Group will host a silent auction. VIPs can bid `large and loud' on items including: an Aerosmith signed guitar and boxer shorts, signed Nine Inch Nails boxing gloves, Virgin Atlantic Airways airline tickets, an X-Box console, an autographed hockey stick signed by Boston legend Ray Bourque, a signed Rod Stewart soccer ball and more. The auction proceeds will go towards Virgin's Berklee School of Music Scholarship Fund.

To set up an interview with CEO Glen Ward and to tour Virgin Megastore Boston, contact Krysty Walker, 818/881-3889, or email her at krystysjcomm@socal.rr.com.

B-Roll of the VIP and grand opening celebration, including interview with Richard Branson will be available via satellite:

Feed Time:        February 15, 2002  at 3:30 p.m. EST (12:30 p.m. PST)

Coordinates:      SBS 6 / Transponder 4 / Downlink 11798 Vertical

Access Number:    800/321-3939


About Virgin Entertainment Group

Virgin Entertainment Group is the world's leading multi-channel music and entertainment retailer, providing customers with a range of superior entertainment experiences through a family of integrated Virgin-branded businesses. The "category killer Category Killer

Large companies that put less efficient and highly specialized merchants out of business.

Category killers can attain this status by being cheaper, easier, bigger, or more popular than the competition.
" Virgin Megastores and Virgin Megastore Online at www.virginmega.com are integral parts of a strategy to provide entertainment customers with what they want, how they want it, and when they want it.

For more information, or to check out the location of the nearest Virgin retail go to www.virginmega.com.

About Virgin Atlantic Airways

Virgin Atlantic is one of the one of the world's most acclaimed carriers and was recently named "Favourite Business Class Cabin, Transatlantic Travel" 2001 by Conde Nast Traveler's readers and "Airline of the Year" 2001 by OAG OAG Office of the Attorney General
OAG Office of the Auditor General (of Canada)
OAG Official Airline Guide
OAG Open-Angle Glaucoma
OAG Open Application Group
OAG Operational Advisory Group
. Virgin Atlantic Airways currently serves London from nine US gateways: Boston, New York Boston is a town in Erie County, New York, United States. The population was 7,897 at the 2000 census. The town is named after Boston, Massachusetts.

The Town of Boston is an interior town of the county and one of the county's "Southtowns.
 (JFK), Newark, Washington (Dulles), Miami, Orlando, Las Vegas, San Francisco and Los Angeles. For more information, contact the Virgin Atlantic press office at 203/750-2570 or visit the Web site at www.virginatlantic.com.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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