Every Nonprofit's Guide To Publishing.

Every Nonprofit's Guide To Publishing

Cheryl Woodard & Lucia Hwang

Nolo Press

950 Parker Street, Berkeley, CA 94710

9781413306583, $29.99 www.nolo.com 1-800-955-4775

A critically important aspect of every successful nonprofit organization or association is their newsletter, magazine, and/or website. Cheryl Woodard is a publishing business consultant and co-founder of 'PC Magazine', 'PC World', and 'MacWorld'. Lucia Hwang is an award-winning investigative reporter who, since 2004, has worked as the editor for the magazine of a nonprofit association. In "Every Nonprofit's Guide To Publishing: Creating Newsletters, Magazines & Websites People Will Read" these two professional and experienced women have collaborated to create a thoroughly 'user friendly' instruction manual for non-specialist general readers have find themselves with the responsibility of using their nonprofit organization or association's publication in print or online to raise money, attract and retain members, and increase awareness for their cause with respect to the general public, as well as targeted groups with the populace. Offering a wealth of practical, applicable, step-by-step ideas, suggestions, techniques, and processes, "Every Nonprofit's Guide To Publishing" (which includes an accompanying CD-Rom) covers crafting a mission statement and goals for the publication or website, establishing and adhering to a sound budget, consistently producing high-quality content, designing and printing the publication, creating a compelling website, as well as developing marketing and advertising strategies to support the publication or website. Simply stated, every local, state, regional, national, or international nonprofit organization, regardless of its cause, concerns, or focus, should have a copy of Cheryl Woodard and Lucia Hwang's "Every Nonprofit's Guide To Publishing" on their reference shelf. Also very highly recommended is Cheryl Woodard's earlier title from Nolo Press, "Starting & Running A Successful Newsletter Or Magazine".