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Everton lager deal pumps in more cash.



Byline: Alan A`lan´   

n. 1. A wolfhound.
 Weston Weston, town (1990 pop. 10,200), Middlesex co., E Mass., W of Boston; settled c.1642, set off from Watertown and inc. 1713. The town is mainly residential. Regis College, the Weston College Geophysical Observatory, and many 18th-century buildings are there.  

EVERTON Football Club has entered into a moneys pinning new sponsorship deal withBudweiser. Under the deal, the brand will become the ``official beer'' of the Blues.

It means Budweiser will have exclusive lager pouring rights across all concourse bars at Goodison Park.

And it includes perimeter The boundary of a system or network, which defines the inside and outside. It is typically determined by firewalls and addresses. See DMZ.  advertising, in-stadium and concourse signs, and the right to use official Everton FC marks and logos on Budweiser products and point-of-sale items worldwide. Everton chief executive officer Michael Dunford said: ``In Budweiser we have found a partner whose ambitions match our own. This new partnership means Everton FC is joining forces with the world'sbest-selling beer, and we look forward to working with Budweiser in the years tocome.''

The deal will undoubtedly be a profitable one for the Goodison Club but the financial details have not been released.

Randall Blackford, Budweiser's UK marketing director, said: ``Budweiser's partnership with Everton Football Club is an outstanding fit, bringing together two brands with a commitment to quality and dedication to being the best. ``This sponsorship is a great way for Budweiser to reach beer drinkers, and we are proud to be associated with Everton Football Club.'' Everton is the latest addition to a string of football sponsorships by Budweiser.

It is already the ``official beer'' of The FA Premier League,Manchester United and Chelsea FC, and ``official partner'' of Manchester City.

Budweiser has also been ``official beer'' of the FIFA FIFA International Association Football Federation [French Fédération Internationale de Football Association]

FIFA n abbr (= Fédération Internationale de Football Association) → FIFA f 
 World Cup since 1986.
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Publication:Daily Post (Liverpool, England)
Date:Oct 17, 2003
Words:239
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