Everlast Signs Worldwide License with Michelin to Introduce New Professional Boxing Footwear Line.Everlast[R] to use patented Michelin[R] tire technology to create outsoles for boxing shoes NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Everlast[R] Worldwide Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : EVST EVST Environmental Studies EVST Ex-Vessel Storage Tank ), manufacturer, marketer and licensor of sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport , apparel, footwear, and other active lifestyle products under the Everlast brand name has signed a worldwide license agreement with Michelin[R] Lifestyle Limited (MLL MLL - Medium-Level Language. Sometimes used half-jokingly to describe C, alluding to its "structured-assembler" image. ). MLL has partnered with Everlast to create a new line of technically advanced professional boxing Noun 1. professional boxing - boxing for money sport - the occupation of athletes who compete for pay boxing, pugilism, fisticuffs - fighting with the fists footwear using patented tread technology inspired by the Michelin HydroEdge[R] tire. Everlast will launch the new professional boxing footwear line in the spring of 2008 at sporting good retailers and online retailers worldwide. The new Everlast professional boxing footwear will take design elements from the HydroEdge[R] technology, inspired from the Michelin HydroEdge[R] tire. The outsole of the footwear features a high-tech rubber compound and sculpture specifically tailored to channel liquid away from the shoe giving professional boxers optimum traction, strength and durability during training and competition. This versatile HydroEdge[R] technology will therefore help to prevent slippage due to excess paint, sweat, and other substances that create a wet plane on the canvases of boxing rings and other smooth surfaces used for fitness training. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Everlast's Chairman, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Seth Horowitz, "As a leader in the sports equipment industry, our goal is to continually enhance our brand and ensure consumer satisfaction through new innovative product development. The inclusion of Michelin's advanced sole technology is a perfect example of Everlast's commitment to reaffirming our position as the premiere company in the boxing performance footwear category." "Michelin shares Everlast's passion for technical innovation and performance," said Daniela Gould, head of marketing at Michelin Lifestyle Limited. "The Michelin brand offers a level of recognition for quality, technology and performance that allows for the development of products like the new Everlast professional boxing footwear that will differentiate it from the competition." About Michelin Dedicated to the improvement of sustainable mobility, Michelin (www.michelin.com) designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle space shuttle, reusable U.S. space vehicle. Developed by the National Aeronautics and Space Administration (NASA), it consists of a winged orbiter, two solid-rocket boosters, and an external tank. . The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. employs more than 22,000 and operates 19 major manufacturing plants in 17 locations. About Everlast Worldwide Inc. Everlast Worldwide Inc. is a leading designer, manufacturer and marketer of boxing and fitness related sporting goods equipment under the well-recognized Everlast brand name and a worldwide licensor of the Everlast brand for apparel, footwear, sporting goods equipment and other active lifestyle products and accessories. Since 1910, Everlast has been the preeminent brand in the world of boxing and among the most recognized brands in the overall sporting goods and apparel industries. In order to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the rich heritage and authenticity of the Everlast brand, the company has extended the Everlast brand outside of the boxing ring into complementary product categories. Our strategy is to continue to leverage the unique qualities represented by the Everlast brand--Strength, Dedication, Individuality and Authenticity -- to become a leading global athletic brand and a necessary part of the lives of consumers who train, compete and live an active lifestyle. Statements made in this Press Release that state the intentions, beliefs, expectations or predictions of Everlast Worldwide, Inc. and its management for the future are forward-looking statements. It is important to note that actual results could differ materially from those projected in such forward-looking statements. Information concerning factors that could cause actual results to differ materially from those in forward-looking statements is contained from time to time in filings of Everlast Worldwide with the U.S. Securities and Exchange Commission, including the annual report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. under the heading "Risk Factors." Copies of these filings may be obtained by contacting Everlast Worldwide or the SEC. |
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