Events--Single Day.CLIENT: Council for Biotechnology Information, Washington, D.C. AGENCY: Fleishman-Hillard Inc., Kansas City, Mo. --Jamie Greenheck MESSAGE: Biotechnology provides a host of new opportunities for Americans to use foods to battle aging, improve nutrition, prevent disease and enhance enjoyment of food. Biotechnology is pervasive in our food supply--some 70 percent of grocery store food items now contain at least one biotech ingredient. AUDIENCE: Twenty key editors of epicurean and women's service publications. MERIT: Garst Seed Company / The Integer Group NATIONAL FINALISTS: Pfizer Animal Health / Charleston|Orwig Inc. (2) AdFarm / In-house National Corn Growers Association / In-house Bayer CropScienoe / Rhea & Kaiser Marketing Communications ExSeed Genetics / Charleston|Orwig Inc, Syngenta Crop Protection / Gibbs & Soell Inc. |
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