Events--Internal Events.

CLIENT: Case IH, Racine, WI--Julie Rudnick

AGENCY: Morgan&Myers, Waukesha, WI--Ellen LaRose

MESSAGE: To demonstrate Case IH management stability and fulfillment of

promises made at the 2007 dealer meeting and to motivate dealers to adopt the mutual success strategies suggested by Case IH.

AUDIENCE: Case IH dealer owners, dealership managers, and field personnel

MERIT: Syngenta Crop Protection / Gibbs & Soell, Inc.--Raleigh

NATIONAL FINALISTS:

John Deere Credit / Bader Rutter & Associates, Inc.

Boehringer Ingelheim Vetmedica, Inc. / Blasded Cleaver Schwalbe

Communications (2)

DuPont Crop Protections / Exponent Public Relations

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