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Even stars are employees.


WHEN Tom Cruise was fired last week by Paramount Pictures, it was a surprising reminder that superstars are like the rest of us at least in one way: they're just employees.

Like me, you may have been struck by the articles in which Cruise's erstwhile boss, Sumner Redstone Sumner Murray Redstone (born Sumner Murray Rothstein on May 27 1923 in Boston, Massachusetts) is majority owner and Chairman of the Board of the National Amusements theater chain. Through National Amusements, he is majority owner of Midway Games, Viacom and CBS Corporation. , was quoted as saying that Cruise's behavior of late has been unacceptable. As a result, Redstone was terminating the contract.

Those kinds of words--unacceptable behavior and terminating--have a familiar ring, but that's only because that' s what the rest of us hear when some working stiff around us has been handed a pink slip. You don't expect to hear those words describe a Big Star.

But Redstone was only warming up. In his interview with the Wall Street Journal, Redstone said that Cruise had turned off fans with his off-screen antics, apparently referring to Cruise's earnest stumping for Scientology and to Cruise's way of condescendingly con·de·scend·ing  
adj.
Displaying a patronizingly superior attitude: "The independent investor's desire to play individual stocks may well worry some market veterans, but that smacks a little of Wall Street's usual
 trashing those who use anti-depressants or Ritalin. As a result of frosting frosting

the slight graying of the haircoat around the face, particularly muzzle, in dogs with aging and as a regular feature of some breeds such as the Belgian shepherd dog.
 off the fans, movie attendance was suffering. Cruise was costing the business money.

Cruise is "a terrific actor," Redstone allowed, "but we don't think that someone who effectuates creative suicide and costs the company revenue should be allowed on the lot."

Until Redstone fired that cruise missile cruise missile, low-flying, continuously powered offensive missile designed to evade defense systems. Although the German V-1 (1944) was a simple cruise missile, the cruise missile did not realize its potential until the 1970s, when the United States sought to , I'd virtually forgotten that Hollywood's elite are just employees. After all, they enjoy a rarity called creative control, which means they can get all hissy hiss·y 1  
adj. his·si·er, his·si·est
Characterized by or making a hissing sound: badly recorded music that sounded hissy when played back. 
 and stamp their feet and still get their heads patted. And of course, they're paid megabucks A lot of money! . Many have entourages and limousines and handlers.

As a result, the rest of us press our noses to the window and suppose that the stars on display are in some special category, one in which they get millions of dollars just for being sublime and artistic, and they don't have to bother with such mundane matters as fretting about what the public--their customers--think.

The Cruise dismissal reminded us that, yes, even stars are employees. They have contracts to uphold and jobs to perform and customers to please. They may not carry a lunch box, but, after all, they do pay union dues.

For that matter, virtually every working person is an employee. Redstone has to answer to his board of directors and they answer to shareholders who ultimately answer to movie-goers. Newspapers ultimately have to answer to readers. McDonalds answers to diners. The President answers to voters. In America, the ultimate boss usually is the people. The people can be diners or movie goers or voters, but the public reigns, and we're all pretty much employed by them.

Most of us already know all this, of course, but pampered pam·per  
tr.v. pam·pered, pam·per·ing, pam·pers
1. To treat with excessive indulgence: pampered their child.

2.
 stars seem to need a reminder. Lindsay Lohan Lindsay Dee Lohan (born July 2 1986) is an American actress and pop music singer. Lohan started in show business as a child fashion model for magazine advertisement and television commercials.  was reminded when she got a letter from her boss instructing her to cut the partying and show up for work on time. The Dixie Chicks, who angered their fans so much they're basically unable to appear in Dixie anymore, got a reminder when they had to cancel a slew of concerts because of anemic ticket sales.

Cruise's producer-partner, Paula Wagner, was quoted in the Los Angeles Times Los Angeles Times

Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name).
 responding to Redstone by saying, "It's not businesslike busi·ness·like  
adj.
1. Showing or having characteristics advantageous to or of use in business; methodical and systematic.

2. Purposeful; earnest.

3.
" and "Is this how you treat artists?"

It is quite businesslike, Ms. Wagner, and yes, that's exactly how employees are treated when they've broken faith with the public.

Charles Crumpley is editor of the Business Journal. He can be reached at ccrumpley@labusinessjournal.com.
COPYRIGHT 2006 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:COMMENT, Tom Cruise was fired
Author:Crumpley, Charles
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:Aug 28, 2006
Words:570
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