Even in this digital age, the classic interiors sell.

It appears that the Internet and new media companies have found a home in New York City. Realizing that Manhattan is the crossroads to world commerce, entrepreneurs of these new economy companies have rented most of the available space south of 23rd Street down to the Battery. Companies like JEMB Realty Corp. have had the foresight to acquire and convert properties early on. JEMB fully upgraded the New York Telecom Exchange at 75 Broad St. by becoming downtown's switch and Web-hosting facility for the Telecom Industry. They also added 25 backup generators to support this industry. In addition to their technology upgrade, they restored their beautiful lobby marble walls and floors and installed a new bronze building entrance. NuLife Metal & Marble Systems participated in that restoration project.

According to Tony Lifieri, Executive Vice President of JEMB Realty Corp., "To attract the new tenants, first impressions really do count. Not only must you rewire and upgrade your infrastructure, your building's entrance and lobby must have that pristine look."

Real estate owners and management firms have now begun restoring buildings within the Garment District. The power is already in those buildings to meet the needs of the Dot-Coin and New Media firms. The area is also centrally located and convenient to all transportation. Kaufman Management has recently restored its lobbies and entrances in both the Nelson Tower at 450 Seventh Ave. directly across from Macy's and just around the corner in 212 West 35th St. They also had exterior ornamental architecture restored and highlighted with gold tones, which immediately brought new life to their facade. Again, NuLife Metal & Marble Systems was the preferred restoration contractor who participated in those lobby restoration and building facade projects.

Adjacent to Manhattan, in Jersey City, New Jersey and Long Island City, Queens, two other customers of NuLife are upgrading buildings with technology wiring, lobby and facade restoration. Trans-Hudson Management Corp.'s owner, Ary Freilich has previously renovated his building's lobby at 26 Journal Square. He is now working with NuLife to restore the beautiful cast iron architecture that lies under years of paint and corrosion from the third floor down to the grade level. This will complete the restoration project that Freilich first undertook last year when he acquired the building.

Brause Realty is a family ownership group that is involved in the renovation and restoration of the lobby and entrance of their headquarters at 52 Vanderbilt Avenue. NuLife Metal & Marble Systems is working closely with Debbie Bunder on that property.

"Behind some of those building's gruff facades and within their lobbies, one can find some of the city's finest bronze and marble architecture. There are so many buildings with great architecture that could be restored at a fraction of the replacement cost. So why not restore? Once property owners realize the beauty that exists in their buildings and commit the funds required to restore the look it once had, increased earnings through higher occupancy rentals will be generated for many years to come", said Ron Oliver of NuLife.