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Even New Yorkers like Johnnie's pizza.


SANTA MONICA Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries.  - Transplanted New Yorkers kvetch kvetch   Slang
intr.v. kvetched, kvetch·ing, kvetch·es
To complain persistently and whiningly.

n.
1. A chronic, whining complainer.

2.
 about a lot things about living in L.A. One of the top complaints is that you just can't get good pizza.

In 1984, three entrepreneurs opened Johnnie's New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 in Malibu, a take-out place with a basic Italian menu, spaghetti and meatballs Noun 1. spaghetti and meatballs - spaghetti with meatballs in a tomato sauce
dish - a particular item of prepared food; "she prepared a special dish for dinner"
, linguini marinara ma·ri·na·ra  
adj.
Being or served with a sauce of tomatoes, onions, garlic, and spices: spaghetti marinara.

n.
Marinara sauce.
 and the classic New York cheese pie with thin crust.

In the first year of business, eight employees toiled in Johnnie's 500-square-foot establishment. The one-restaurant company did about $250,000 in sales that first year.

Today, Johnnie's New York Cafe Pizzeria has five locations - in Malibu, Marina del Rey Del Rey may refer to:
  • Del Rey, California, a census-designated place in Fresno County, California
  • Del Rey, Los Angeles, California, a small district in the west side of Los Angeles
  • Del Rey (band), an indie rock band
, Century City, Sherman Oaks and Malibu - and employs 150.

The privately held, Santa Monica-based restaurant company posted revenues of $3.4 million in 1995, says Andre Neyrey, vice president and one of three corporate officers at Johnnie's. He projects the company will do about $4.2 million this year.

A lot has changed since 1984, says Will Karges III, president and co-owner of Johnnie's. His father, William Jr., was one of the three original founders. But he bought out the other two partners in 1987, and his son Will has run the company since then.

Patterned on New York

Instead of just being a take-out joint, all of the Johnnie's are sit-down Italian bistros now. The restaurants are modeled after New York pizzerias, with brick walls and hexagonal hex·ag·o·nal  
adj.
1. Having six sides.

2. Containing a hexagon or shaped like one.

3. Mineralogy
 tile floors, Karges says.

The menu has been expanded, too, to include numerous pastas, calzones and, yes, some California-style pizzas (barbecued chicken pizza, shrimp pesto pizza, etc.).

"You can't survive on cheese pizza alone," explains the younger Karges. He is a Malibu native who checked out pizzerias in Brooklyn and Manhattan after he became president of the company in 1987.

Even though Johnnie's sells California pizza, transplanted New Yorkers coming in for the New York original pizza comprise Johnnie's bread and butter business, Karges says.

Michael Kagan, a Brooklyn native who has looked for real New York pizza since he moved to L.A. in L.A. In is a compilation of studio recording by Various Artists. It was originally released in 1979 as an LP by Rhino Records. Track listing

 
Side One
The Kats
 the 1970s, says Johnnie's pizza is "right on the money."

"The only thing missing is the sound of the subway," says Kagan, an actor and resident of Woodland Hills.

Critic gives blah review

But for others, Johnnie's doesn't quite cut it.

L.A. restaurant critic Merrill Shindler, who has a show on KABC KABC Kaufman Assessment Battery for Children  radio and writes for numerous publications, says Johnnie's is "a noble attempt" at New York pizza.

For New Yorkers who are 3,000 miles away from real New York pizza, Johnnie's is "OK," Shindler says.

"If you're a New Yorker, it's a reasonable taste of New York pizza," says Shindler, a Bronx native. But if you flew a Johnnie's pizza on a Lear jet to New York and laid it side by side with a pizza from one of the great New York pizzerias, "it doesn't compare."

Whether Johnnie's pizza is the real thing or just real close, it plans to spread all over the Southland, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Karges. The company plans to open one more restaurant in 1996 and two more in 1997, Karges says.

The grand plan is to open 15 more restaurants over the next five years, which would make Johnnie's a 20-restaurant chain, Karges says. And he says he is looking at upscale areas of the South Bay and Orange County for new sites.

The company also plans to expand the size of its existing Malibu, Marina del Rey and Santa Monica restaurants by year-end, Karges says.

He adds that blue collar guys love Johnnies pizza. But "our target market isn't blue collar, it's white," Karges says.

RELATED ARTICLE: Spotlight

Johnnie's New York Care Pizzeria

Year founded: 1984 Employees then: 8 Employees now: 150 Revenues then: $250,000 Revenues now: $4.2 million (1996 est.)
COPYRIGHT 1996 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Johnnie's New York
Author:Mullen, Liz
Publication:Los Angeles Business Journal
Date:Jul 1, 1996
Words:625
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