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Evans & Sutherland Creates Revolutionary New Entertainment Experience For Tussaud's in Times Square.


Business Editors/High-Tech Writers

SALT LAKE CITY--(BUSINESS WIRE)--Nov. 15, 2000

Theater Transformed Into a "Virtual Time Machine"

For Production of It Happened in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 

"It's the most awesome combination of computer-generated imagery (graphics) computer-generated imagery - (CGI) Animatied graphics produced by computer and used in film or television.  (CGI CGI
 in full Common Gateway Interface.

Specification by which a Web server passes data between itself and an application program. Typically, a Web user will make a request of the Web server, which in turn passes the request to a CGI application program.
) and live-action production ever undertaken."

That's the description of Evans & Sutherland's (E&S(R)) (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ESCC ESCC Eastern Shore Community College
ESCC East Sussex County Council
ESCC Esophageal Squamous Cell Carcinoma
ESCC Enhanced Serial Communication(s) Controller
ESCC Electrically Self-Calibrating Cavity
) all-new, totally immersive digital theater presentation from Terence Murtagh, general manager of E&S' Digital Theater group. It Happened In New York, a one-of-a-kind entertainment experience, is slated to open Nov. 15 at Madame Tussaud's new attraction in New York City's Times Square.

Evans & Sutherland, a leader in providing domed theater presentations and computer-generated imagery, teamed up with Tussaud's to develop the innovative concept for this unique attraction. E&S planned and managed the production of the entire project.

The show will be presented on a 40-foot dome using Evans & Sutherland's StarRider(R) LP high-definition video This article is about high-definition video technology. For television systems, see High-definition television. For the tape format, see HDV. For compression and prerecorded media, see High-definition pre-recorded media and compression.  system, which projects a complete, 360-degree image around and above an audience.

Michael Daut, show producer, explained, "Much of the complexity of this show comes from the immersive nature of the experience. Rather than producing images for one screen or a series of panels, It Happened in New York is projected as a series of moving images on a dome screen.

"All the images are seamlessly joined together to form one giant image that completely surrounds the audience, both overhead and all around."

In creating this attraction for their New York location, Tussaud's wanted to feature a totally immersive experience that would transport the audience to the fabulous sights of New York and let them relive re·live  
v. re·lived, re·liv·ing, re·lives

v.tr.
To undergo or experience again, especially in the imagination.

v.intr.
To live again.
 a series of events as if they were actually there.

"It Happened in New York is a key element in Madame Tussaud's taking on the face of New York," said Tony Peluso, vice president, development director, The Tussaud's Group, U.S.A. "The events depicted in the show are as much a part of American culture as the celebrities featured in the attraction.

"We are confident that It Happened in New York will be a favorite among New York residents and tourists alike."

Riding in a magical hansom cab, the audience visits events that shaped the "Big Apple" image of New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. The first stop is the field at Yankee stadium Coordinates:

    [
 as Babe Ruth hits a World Series home run. At close range, the audience witnesses Marilyn Monroe's most famous encounter with a subway grate. The King himself makes an appearance as the audience gatecrashes Elvis' famous debut on the Ed Sullivan Show.

Then, they join the crowds on Broadway, taking part in the famous tickertape parade for the astronaut heroes of the first moon landing.

But the show is more than a sequence of events, it's a fabulous journey of discovery navigated by a native New Yorker who helps visitors appreciate the magic and wonder that makes New York one of the most vibrant and truly great cities in the world.

Making it all happen, on time and within budget, has been a two-year labor of love for Michael Daut and his production team. As Michael explained, "To make this magical journey look realistic and take the audience back in time has been incredibly complex. Archival film footage of historic events had to be layered together with live action shooting Action shooting is a term that encompasses target shooting events where the shooter's score is based on both the accuracy and elapsed time. Disciplines covered by the term include:
  • United States Practical Shooting Association
 and computer graphics.

"For example, on the computer graphics side alone, we had to create over 700 buildings and four miles of New York streets. Thousands of extras had to be filmed and individual actors acted out scenes to be composited into the final images. The actors were filmed with a motion control camera that moves around the actors, recording not only their images, but also data giving their position in space.

"This is then used to seamlessly insert the real actors into the archival and CGI material."

"Seamless" represents a major challenge for the producer. Unlike an ordinary film, It Happened in New York takes place not just on one screen, but it occurs over, around, and behind the audience. It's the equivalent of shooting a movie that has six scenes shown simultaneously.

This has been an amazing a·maze  
v. a·mazed, a·maz·ing, a·maz·es

v.tr.
1. To affect with great wonder; astonish. See Synonyms at surprise.

2. Obsolete To bewilder; perplex.

v.intr.
 challenge for Century III, the teleproduction facility subcontracted sub·con·tract  
n.
A contract that assigns some of the obligations of a prior contract to another party.

intr. & tr.v. sub·con·tract·ed, sub·con·tract·ing, sub·con·tracts
 by E&S to complete the production and post-production on this project. "It's been an exhilarating experience for me to work on this show," said Daut, "and I'm sure the Tussaud's audiences will find it the same."

About Tussaud's Group Ltd.

The Tussaud's Group Ltd. are owners and operators of 14 leisure attractions worldwide, including the world famous wax museum wax museum
n.
A place where life-size wax figures, usually of famous people, are exhibited.
, Madame Tussaud's on Baker Street London, one of the world's most visited attractions.

About Evans & Sutherland's Digital Theater Division

Created to establish an entirely new level of quality in terms of experience, equipment, and support, Evans & Sutherland's Digital Theater Division's systems set the standard for the 21st century by letting audiences experience cutting-edge, big-screen digital entertainment.

The Digital Theater Division develops systems and programming that transform the company's sophisticated 3D computer simulation technology Computer Simulation Technology (CST) is a German company that develops software tools for the simulation of electromagnetic fields. Its products are among the most used electromagnetic simulators worldwide and are a de facto "standard" in the sector.  to 360-degree domed and large format theater experiences. This technology allows audiences to be immersed im·merse  
tr.v. im·mersed, im·mers·ing, im·mers·es
1. To cover completely in a liquid; submerge.

2. To baptize by submerging in water.

3.
 in full-color, 3D computer-generated worlds and interact with them.

Digital Theater's target markets include planetariums, science centers, themed attraction venues, and premium large-format theaters. Visit an E&S StarRider theater at the Adler Planetarium The Adler Planetarium and Astronomy Museum in Chicago, Illinois was the first planetarium built in the Western Hemisphere and is the oldest in existence today.[1]  and Astronomy Museum in Chicago, the Exploration Place CyberDome Theater in Wichita, and the new Madame Tussaud's in New York City's Times Square.

About Evans & Sutherland

Evans & Sutherland produces hardware and software to create highly realistic 3D images. A leader in visual simulation for over 30 years, E&S offers a full range of advanced image generation and display products designed to meet the most demanding military and commercial simulation and training requirements. In addition, E&S business units deliver state-of-the-art visualization solutions for land developers, digital theater systems DTS (also known as Digital Theater Systems), owned by DTS, Inc. (NASDAQ: DTSI), is a multi-channel digital surround sound format used for both commercial/theatrical and consumer grade applications.  for science centers and entertainment venues, and high-performance graphics systems for professional artists and animators. Visit the E&S Web site at http://www.es.com.

Evans & Sutherland's Creative Team

Executive Producer - Terence Murtagh

Creative Directors - Michael Daut, Evans & Sutherland, Ross Cibella, Century III

Producer - Rick Hinton

E&S and StarRider are registered trademarks of Evans & Sutherland Computer Corp., Salt Lake City. All other trade names or marks are the properties of their respective owners.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Nov 15, 2000
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