Evaluate the Premium Credit Cards Offered by Major Issuers in Asia-Pacific Region.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c38360) has announced the addition of Premium Credit Cards in Asia-Pacific 2006 to their offering. The premium card has been an ideal method of differentiating credit cards to target several populations, primarily along the lines of income and wealth. This report focuses on four countries: Australia, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. and Singapore and how successful premium cards have been as a marketing tool. Scope of this title: --This report introduces the concept of premium cards and how successful the strategy is in acquiring and retaining customers. --This report estimates the market share of schemes and card types in Australia, Hong Kong, New Zealand and Singapore. --The report includes a detailed, country- specific analysis of the largest issuers premium cards and the level of successful these strategies. Highlights of this title: --The Australian consumer is very receptive receptive /re·cep·tive/ (re-cep´tiv) capable of receiving or of responding to a stimulus. to trends such as the current low-rate card trend which has focused consumers attention on interest rates. The Australian public is likely to be receptive to an advertising campaign that focused on prestige and exclusivity in a society that is increasingly image conscious. --While the value of gold cards is diminishing di·min·ish v. di·min·ished, di·min·ish·ing, di·min·ish·es v.tr. 1. a. To make smaller or less or to cause to appear so. b. in the Singaporean market, it is inevitable that the value of platinum cards will also diminish. UOB UOB United Overseas Bank UOB University of Bristol (UK) UOB University of Birmingham (Birmingham, United Kingdom) UOB University of Bahrain UOB University of Bath (United Kingdom) is the most adequately prepared issuer to tackle this demise Death. A conveyance of property, usually of an interest in land. Originally meant a posthumous grant but has come to be applied commonly to a conveyance that is made for a definitive term, such as an estate for a term of years. . It has begun segmenting the premium card market to incorporate its strategy of lifestyle aligning a·lign v. a·ligned, a·lign·ing, a·ligns v.tr. 1. To arrange in a line or so as to be parallel: align the tops of a row of pictures; aligned the car with the curb. . Reasons to order your copy: --It includes estimates of market shares in terms of schemes and card type in Australia, Hong Kong, New Zealand and Singapore. --A detailed analysis of the premium cards offered by the major issuers in Asia-Pacific region. --Includes recommendations for issuers and schemes to incorporate into their strategy for continued growth in premium card market For more information visit http://www.researchandmarkets.com/reports/c38360 Source: Datamonitor |
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