Evaluate the Influence of Social Networking, Social Search Tools and User Generated Content on the Local Search Industry.LYON, France -- Reportlinker.com announces that a new market research report related to the worldwide search industry is available in its catalogue. Local Search Meets Social Search To order that report: www.reportlinker.com/p062250/PRBW-Local-Search.html For more information, contact Nicolas by email nbo@reportlinker.com , or by phone +33 4 37 65 17 03. Description This report evaluates the influence of Social Networking See social networking site. social networking - social network , Social Search tools and User Generated Content on the Local Search Industry. The publisher believes that these innovations are now blurring the edges of Local Search and its advertising revenue models, while the core of Local Search may be refocusing Noun 1. refocusing - focusing again focalisation, focalization, focusing - the act of bringing into focus , as a result. The publisher discusses potential adoption rates, advertising growth, ad revenues and competitive issues in Local Search related to the adoption of Social Networking constructs and tools. The publisher explores five main factors that will have a significant impact on the evolution of local search over the 18 to 24 months and provide a concise description of the most significant trends, use case examples and major players in each of these areas. The report begins with very specific and targeted summary and recommendations for each industry constituent CONSTITUENT. He who gives authority to another to act for him. 1 Bouv. Inst. n. 893. 2. The constituent is bound with whatever his attorney does by virtue of his authority. including: * Local Search and Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Yellow Page Providers * Mobile-Local Search Providers * Social Networking Website Providers * Business Listings Providers * Map Database Providers. The main body of the report addresses: * Defining local search in terms of value chain and the industry adaptive response The adaptive response is a form of direct DNA repair in E. coli that is initiated against alkylation, particularly methylation, of guanine or thymine nucleotides or phosphate groups on the sugar-phosphate backbone of DNA. to social media * The rise of online social networking, the development of social search tools and techniques that may benefit local search, and the rise of spatial tagging and segmentation in social networking * Hyper-local (mixture of local-social search) and analysis of its ability to develop into a successful business model * Evaluation of local search sites that have adopted social search tools and suggest future developments that may enhance the success of the local search industry * The rise of personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. in web tools, interfaces and deployable applications, and what impact these might have on local search and local advertising * The report concludes with a section evaluating the future local/social search and discusses potential approaches to the local search market that anticipates an evolution to deployable mini-social networks and community-based referrals services Key Findings * Local search is mutating to local-social search through the adoption of social networking structures and the application of social search tools * User Generated content and the use of social tags may completely rewrite re·write v. re·wrote , re·writ·ten , re·writ·ing, re·writes v.tr. 1. To write again, especially in a different or improved form; revise. 2. the functionality of local search platforms * Hyper A Greek work meaning "above" or "more than." It is used as a prefix to technical concepts and products to convey a more advanced or more automatic capability. local search sites have failed to build sustainable audiences in local search. Community based local search sites may not be the future of the industry * Google's universal search and its AdWords See Google AdWords. capabilities may give Google (Google, Mountain View, CA, www.google.com) The largest search engine on the Web, founded by Larry Page and Sergey Brin, two Stanford University students. In 1996, they developed their "BackRub" search engine, named after its unique page ranking method (explained below). a sustainable and unbeatable position in the search market * Local search companies that have not embraced the concepts of social search are ignoring a fundamental change in the local search business * Mobile-local search will mutate mu·tate intr. & tr.v. mu·tat·ed, mu·tat·ing, mu·tates To undergo or cause to undergo mutation. [Latin m into mobile-local-social search in what may be the long awaited a·wait v. a·wait·ed, a·wait·ing, a·waits v.tr. 1. a. To wait for. See Synonyms at expect. b. breakout move in the location based services industry Target Audience Local Search, Internet Yellow Page companies and their investors: - Social networking, social search and User Generated Content are changing the landscape of local search. Companies in this field will need to add an evaluative, social aspect to local search to stay ahead of the competition. Social Networking companies and their investors: - Although local search companies have learned a great deal from online social networking companies, learning more about spatial tagging, geotargeting and geographic segmentation may be economically advantageous for companies involved in social networking. In addition, online social networking companies might consider a venture in a local-social search platform targeted at their unique audience demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. . Mobile Networks: - Mobile local search and location based services are mutating to mobile-local-social platforms. The popularity of friend finders and other social search tools can be tied to local search in a potential revenue generating bonanza Bonanza saga of the Cartwright family. [TV: Terrace, I, 111–112] See : Wild West . Investment professionals: - Local search will prove a lucrative market in both online and mobile environments. Some players in local search may migrate to local-social search, while social search tools and social networking components will migrate to mobile local search and Location Based Services. Advertising and Product Marketing Companies: - Local Search's transition to "local-social" will enhance its ability to promote products, provide brand-lift and micro-target markets for advertisers. Business Listings Vendors and their investors: - Local search's adoption of social networking tools and user-generated correction of business listings may produce a fundamental change in how business listing information is collected. Map Database Vendors and their investors - Map databases are often put to the test when users of local search attempt to find store locations. Mapping and geocoding Geocoding is the process of assigning geographic identifiers (e.g., codes or geographic coordinates expressed as latitude-longitude) to map features and other data records, such as street addresses. accuracy are one of the weakest links in local search accuracy. Local search companies are exploring alternatives to map generation based on User Generated Content. Social Tool Software Development Companies: - Many of the most interesting and practical social search tools are being generated by smaller software development companies. These tools are finding a second life in local search and companies that are in this niche should consider how to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. this lucrative local-social search market Table of content Summary and Recommendations Summary Recommendations Local Search and Internet Yellow Page Providers Mobile-Local Search Providers Social Networking Website Providers Business Listings Providers Map Database Providers Introduction Defining Local Search Where is the Money in Local Search? Differences between Local Search and Regular Online Search Components of Local Search Commonalities in Local Search Weaknesses of Local Search Evaluating Search Results Business Listings and Map Databases Potential Solutions The Wisdom of Crowds - the Link to Social Networking Overview of Social Networking Social Networking Applications Folksonomies and Tagging User Generated Content Social Search Tools Tag Engines Social Bookmarking Ranking a Web site by users who like the content rather than by the total number of links to the site. Social bookmarking sites such as del.icio.us (http://del.icio.us) let users tag their favorite sites with key words and post them for others to see. See folksonomy and page ranking. Social Directories Personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. Search Recommendation Engines/Collaborative Harvesters (also known as meme diggers Diggers, members of a small English religio-economic movement (fl. 1649–50), so called because they attempted to dig (i.e., cultivate) the wastelands. They were an offshoot of the more important group of Puritan extremists known as the Levelers. ) Limitations of Social Search Tools Summary of Social Networking and Social Search From Social Search to Local-Social Search Local-Social Search Community Information Sharing See data conferencing. News/Classifieds Entertainment Hyper-Local What Does Social Search Offer Local Search?. User Generated Content Application of User Generated Content in Social Search More about Social Bookmarking and local Search Personalized Search More on the use of Tags in Local Search Social Search Tools Are the Future of Local Search Can Concepts from Social Networks or Social Search Tools be Used to Make Local Search a Trustworthy Environment? Improving Business Listings and Map Data in Local Search Improving Business Listings Databases Improving Map Databases What Tomorrow Holds Increased Personalization Mobile-Local Search More market research reports? Go to http://www.reportlinker.com http://market-research.typepad.com/agricultural_chemicals/ |
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