Europolitan Holding: Play Golf and Catch Villains - On Your Mobile Phone; Europolitan Vodafone Launches Major Initiative in the Mobile Gaming and Entertainment Market.Business Editors STOCKHOLM, Sweden--(BUSINESS WIRE)--March 30, 2001 In April Europolitan Vodafone is launching a broad range of gaming and entertainment services directly for mobile phones. A large number of WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. and SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. based games will be on offer right from the start. Gaming and entertainment services will form a significant part of Europolitan Vodafone's range of mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. services. The company is already focusing on starting to develop tomorrow's 3G adapted mobile telephony services. "With 3G around the corner, we will be offering our customers high-quality gaming and entertainment services this spring," says Mikael Kluge (jargon) kluge - /klooj/, /kluhj/ (From German "klug" /kloog/ - clever and Scottish "kludge") 1. A Rube Goldberg (or Heath Robinson) device, whether in hardware or software. , Director of Europolitan Vodafone's Mobile Internet business area. "We will evaluate, improve and broaden our entertainment portfolio based on a continual dialogue with the users, so that we may offer Sweden's best mobile entertainment services," he says. Entertainment services will include action and adventure games, board games This is a list of board games. This page classifies board games according to the concerns which might be uppermost for someone organizing a gaming event or party. See the article on game classification for other alternatives, or see for a list of board game articles. , "dating" games, sports quizzes and horoscopes such as Flirtylizer, Black Jack, Tama Gunnar, Life Stylers, Fight Arena, On the Green, Black Jack, Outpost Island, Hangman HANGMAN. The name usually given to a man employed by the sheriff to put a man to death, according to law, in pursuance of a judgment of a competent court, and lawful warrant. The same as executioner. (q.v.) and Love Horoscope horoscope: see astrology. horoscope Astrological chart showing the positions of the sun, moon, and planets in relation to the signs of the zodiac at a specific time. . "I'm fond of sports games A sports game is a computer or video game that simulates the playing of traditional sports. They are extremely popular, the genre including some of the best-selling games. and quizzes, myself. My teenage children, on the other hand, are sure to prefer the action games," says Kluge. These services are geared to a broad target group and probably the generation grown up with TV and computer games will be among the majority of users. The number of games will gradually increase. The launch is being supported by an advertising campaign with outdoor, printed, radio and Internet ads. The theme of the advertisement is 'Waiting is Fun' and is based on mobile users' behavioural patterns when waiting for a bus to arrive, a lesson to begin or a film to start at the cinema. Europolitan Vodafone's gaming and entertainment suppliers are currently Bluefactory, Picofun and Aspiro, but the company is also conducting ongoing discussions with other content providers. Cost structure The cost varies from game to game, and users pay once they have activated the game by clicking on the appropriate URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. address in their WAP portal. Information about the cost of the games can be found on the pages where each game is presented individually. The cost of starting a game varies depending on the service used. Adding to this is the user's regular subscription-based call rate. Users are charged each time they access a URL and start a game. If users do not quit the game, playing it again is free. Players will only be charged again if they quit the game, return to the portal and activate the game again. Where SMS based games are concerned, players pay for the SMS messages SMS message SMS n → (message m) SMS m they send in certain games, and those they receive in others. Europolitan Vodafone is a mobile operator with a licence to build a 3G mobile telecoms network. Our strength lies in our focus on developing international services, customer service and quality. Europolitan Vodafone employs some 1,400 people. Europolitan Vodafone is listed on the O-list of the OM Stock Exchange's Attract 40 list through Europolitan Holdings AB. The company's principal owner is Vodafone, with 71 per cent of Europolitan Holdings. The remaining 29 per cent is owned by private shareholders, investment companies and pension funds. The Vodafone group is represented on 5 continents and has around 80 million customers (proportionate customers). For more information, please visit www.europolitan.se and www.vodafone.com. ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2001/03/30/20010330BIT00620/bit0001.doc http://www.bit.se/bitonline/2001/03/30/20010330BIT00620/bit0002.pdf |
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