Euro-Design Adbike Makes U.S. Debut in Atlanta; Ted's Montana Grill Restaurants to Be First to Utilize New Concept in Mobile Media.Business Editors ATLANTA--(BUSINESS WIRE)--Oct. 14, 2003 Mini Mobile Media, an Atlanta-based mobile advertising firm, will introduce its signature product, mini, a pedal-powered, eco-friendly, four-wheeled adbike, during an October campaign for Ted's Montana Grill Ted's Montana Grill is one of the largest U.S. restaurant companies to feature bison on its menu. The company was founded by media entrepreneur and environmentalist Ted Turner and restaurateur George McKerrow Jr. as a for-profit effort to stop the extinction of the American bison. restaurants. The eateries, founded by media entrepreneur Ted Turner For other persons named Ted Turner, see Ted Turner (disambiguation). Robert Edward Turner III (born November 19 1938 and restaurateur res·tau·ra·teur also res·tau·ran·teur n. The manager or owner of a restaurant. [French, from restaurer, to restore; see restaurant. George McKerrow, Jr., were recently named by Nation's Restaurant News as one of six emerging Hot Concepts! honorees. Designed and manufactured in the U.K., minis display 4' x 6' full color print advertisements on dual integrated adboards. Uniformed mini riders enhance the value of your mobile experience by doubling as brand ambassadors A brand ambassador is a celebrity used to help advertise a product or service. Importance A company achieves some clear-cut goals by using a brand ambassador. It works out in building brand loyalty, as the consumer may have interest on that particular celebrity. who interact with the public by distributing promotional information, coupons or product samples. Another mini advantage is versatility. Mobile campaigns are no longer confined to city streets, since the adbikes work equally well outdoors or indoors. mini goes anywhere a bicycle can and delivers impressions at a low CPM (1) (Critical Path Method) A project management planning and control technique implemented on computers. The critical path is the series of activities and tasks in the project that have no built-in slack time. . "In the world of advertising, the catchiest, most memorable campaigns are the ones which use concepts that venture 'outside-the-box,'" Mini Mobile Media's president, Michael Dudich, said. "Our adbikes attract companies and organizations who want to differentiate their message. We've taken the bikes of old and broken the mold with a fun, eye-catching and intimate way to reach target audiences without cluttering the landscape." "We are delighted to have Mini Mobile Media as our U.S. partner," Mark Dawson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Promobikes UK, said. "We considered the U.S. a priority marketplace but wanted to make sure we found the right representative. Mini Mobile Media is well positioned to develop the adbike concept in the States." In addition to the Ted's Montana Grill campaign, which kicks off today downtown, mini will also participate in AIDSWalk Atlanta on Sunday. Delta Air Lines, Whole Foods Market, EarthLink and CVS (1) (Concurrent Versions System) A version control system for Unix that was initially developed as a series of shell scripts in the mid-1980s. CVS maintains the changes between one source code version and another and stores all the changes in one file. Pharmacy, key event sponsors, will be featured on mini's ad boards during the 10K event. To learn more about mini, and to see the adbikes in action, please visit our Web site, www.minimobilemedia.com, or contact Fauve Yandel at (678) 300-9502 or Michael Dudich at (404) 290-8892. |
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