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Euro-Backed Tech Firm, Stealth MediaLabs, Inc., Debuts On NASDAQ.


Business & Technology Editors

MILANO & CHICAGO--(BUSINESS WIRE)--Oct. 3, 2002

Technology Can Stealthily stealth·y  
adj. stealth·i·er, stealth·i·est
Marked by or acting with quiet, caution, and secrecy intended to avoid notice. See Synonyms at secret.
 Embed Credit Card Numbers In Copied Music

How many unpaid copies of music would you circulate if each contained your own credit card number? That's the question That's the Question is an American quiz game show on GSN, hosted by game show veteran and former Entertainment Tonight reporter, Bob Goen, which premiered in October 2006.  being asked this week, as a European-backed U.S. tech firm begins trading on NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
. Chicago-based Stealth MediaLabs, Inc. (NASDAQ:SMLA SMLA Smith Mountain Lake Association (Moneta, Virginia)
SMLA Sailor Moon Live Action (anime)
SMLA Strategic Multi-Layer Analysis (US DoD analysis process) 
) is adapting a new Microsoft Windows Media-compatible technology developed by researchers at the University of Miami This article is about the university in Coral Gables, Florida. For the university in Oxford, Ohio, see Miami University.

The University of Miami (also known as Miami of Florida,[2] UM,[3] or just The U
. Private equity firms in Italy and Switzerland made early investments in the company.

The StealthChannel(TM) is capable of stealthily embedding up to 20 kb/s of data - into almost any digital audio signal. Embedded data can be anything, from images to text to credit card numbers, if desired by the copyright owner.

Stealth Media foresees dozens of applications for the technology. Considerable demand is anticipated for uses that discourage mass duplication of pirated music and movies. Such usage may include the embedding of valuable digital rewards.

"Carrots are more effective than sticks," said Stealth CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Howard Leventhal. "All of the music copy prevention mechanisms have fallen apart, because people reject the idea of being punished. Our technology promises a method of dis-incenting copying, while at the same time delivering hidden, valuable digital goodies, if copies are made in an authorized way."

Such goodies may include valuable digital objects like electronic discount coupons for album purchases, free movie tickets, free introductory chapters of an e-book, specialized media player software "skins" or the first few levels of a new video game, for example.

The company is building a StealthChannel decoder plug-in for use with the new Windows Media Player Digital jukebox software for Windows from Microsoft that plays a variety of audio, video and streaming formats including MP3, WMA, CD audio and MIDI. Starting with Version 6.2 in 1999, the Windows Media Rights Manager was added for securing copyrighted content.  9 series from Microsoft (NASDAQ:MSFT MSFT Microsoft (stock symbol)
MSFT Movimento Sociale Fiamma Tricolore (Italy)
MSFT Multi-Stage Fitness Test
MSFT Master of Science in Family Therapy
MSFT Macalester Students for Fair Trade
). By contracting with music labels to encode high demand free goodies into their products, Stealth management foresees considerable willingness among consumers to accept this method of stamping the origin of copies into the copies themselves.

Stealth MediaLabs, Inc., backed by European institutional and private investors including Lemanik Private Equity Fund and Banca delle Svizzera Italiana, debuts on NASDAQ this week under the symbol "SMLA". The company's web address is: www.stealthmedialabs.com. Continental Advisors of Milan advised the company on the transatlantic financing.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 3, 2002
Words:364
Previous Article:NMS Communications Schedules Third Quarter 2002 Earnings Release and Conference Call.
Next Article:Microsoft-Compatible Plug-In from Stealth MediaLabs, Inc. Can Stealthily Embed Credit Card Numbers in Copied Music.
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