Etisalat snaps up key stake in SoftAtHome.Byline: Dubai Etisalat said it has acquired a 16.6 per cent stake in SoftAtHome, a software provider of home operating platforms that helps service providers deliver convergent applications for the Digital Home. This technology-pioneering initiative will enable Etisalat to develop and provide a holistic digital home experience to its customers, thereby, bringing about a paradigm shift A dramatic change in methodology or practice. It often refers to a major change in thinking and planning, which ultimately changes the way projects are implemented. For example, accessing applications and data from the Web instead of from local servers is a paradigm shift. See paradigm. in the way technology is consumed today, said a company statement. Etisalat will be demonstrating SoftAtHome's solutions for the Digital Home, on their stand during the Gitex Technology Week in Dubai. SoftAtHome develops and markets a Home Operating Platform that enables Service Providers and Telecom Operators to deliver innovative and convergent applications for the Digital Home. Operators can combine different services such as voice, video, user interface, security, network access, connectivity or management and deploy them across different devices in the home including Home Gateways (HGW HGW Horny Goat Weed (herbal mixture) HGW Herzlichen Glückwunsch HGW Home Gateway HGW Herbert George Wells (British author; 1866-1946) ), Set Top Boxes (STB See set-top box. STB - set-top box ), Mobile phones and PCs. With a new platform, SoftAtHome is fostering a new business model where 3rd party application developers play a key role by bringing innovation in the Digital Home market. Etisalat has selected the SoftAtHome Operating Platform (SOP) to deploy their new multiplay solution offering including IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet. , Video on Demand, Personal Video Recording, Internet TV (1) Watching TV programs on or from the Internet. There are countless video clips available on Web sites for streaming as well as subscription services that offer TV programs and movies for downloading. , digital content sharing and broadband access See broadband and wireless broadband. . The solution will be deployed on STBs and HGWs across the UAE (Uninterruptible Application Error) The name given to a crash in Windows 3.0. In subsequent versions of Windows, a crash was called a "General Protection Fault," "Application Error" or "Illegal Operation." See crash in Windows and abend. first, followed by other countries where they have a presence, in a phased manner. Etisalat will leverage the open approach of the SoftAtHome Operating Platform to work with 3rd party application developers and create innovative applications in the Digital Home domain across the Middle East. Commenting on the deal, Humaid Rashid Sahoo Alsuwaidi, chief executive officer --E-vision, Etisalat said technology and innovation are the two cornerstones of Etisalat's strategy of extending reach to its customers. "In more than three decades of continuous innovation, Etisalat has always strived to provide a unique experience to its customers that enhances their convenience and provides a distinct value." "By investing in our relationship with SoftAtHome, Etisalat plans to strengthen its technology leadership in the Digital Home services in the Middle East, while furthering its vision and commitment to provide pioneering solutions to its customers. We are delighted to join this new endeavor and help shape the future of the Digital Home market," Al Suwaidi said. "Etisalat joins existing shareholders Orange, Thomson Telecom and Sagem Communications SAGEM Communication is a French company, headquartered in Paris, involved in communication systems and consumer electronics. Formerly a division of SAGEM (Société d’Applications Générales de l’Electricité et de la Mécanique), Sagem Communication became, in 2005, to the board of SoftAtHome", said Michel Degland, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. for SoftAtHome. "The addition of a leading Telecom Operator such as Etisalat to the board of our company further reinforces our vision to become the representative of the Telecom Operators and Service Providers in the Digital Home by offering solutions that help them deliver and monetize new and innovative solutions to the market," he added.- TradeArabia News Service Copyright 2008 www.tradearabia.com Copyright 2009 Al Hilal Publishing & Marketing Group Provided by Syndigate.info an Albawaba.com company |
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