Ethix Media Lays Foundation for Online Home Maintenance Service; Company Cements Executive Team, Channel to Launch Homefree.SCOTTSDALE, Ariz. -- With the appointment of four executives to round out its management team and a go-to-market channel of real estate professionals, Ethix Media is poised for the national launch of Homefree (www.homefree.com). Tailored for busy, web-savvy homeowners, Homefree is a personalized, online toolbox See toolkit and toolbar. that helps homeowners make home maintenance decisions in just minutes a month. Tom Blondi now heads Homefree's executive team as president and chief executive officer with Kent Petzold, Michael Stowell and Darren Steele as vice chairman, chief financial officer and vice president of marketing respectively. These new team members draw from decades of executive, entrepreneurial, business and technology experience to complement the Company's existing leadership team. Other company executives include David Gray David Gray can refer to:
"There's a common thread of energy, experience and commitment running through this team," said Cleeves. "I can't imagine a better group to steer Homefree through a successful launch and guide the Company as we evolve." Homefree will be widely available in June 2006 and feature personalized home schedules that trigger helpful reminders with the information homeowners need to make smart home maintenance decisions in just minutes a month. Subscribers will be able to regulate everything from seasonal home care, routine maintenance checks and contractor selection for repairs and renovations. The service will initially be channeled through real estate professionals who can offer gift subscriptions to Homefree to extend their client relationships and aid in year round marketing efforts. "Most homeowners don't have the time or the home improvement skills to stay on top of their home's maintenance, which can make home ownership an overwhelming and frustrating experience," said Blondi. "Homefree will alleviate the stress that goes with home maintenance to help people stop worrying about their homes and start enjoying them instead. That's our purpose." About Tom Blondi Tom Blondi has more than 25 years of executive management and marketing experience in the information technology industry. He comes to Ethix Media with proven strengths in organizational development, marketing and sales, market expansion and positioning, capital formation, and mergers and acquisitions. His extensive experience spans early-stage technology companies including positions as CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. for Involve Technology, Hard Dollar Corporation and Language Management, Inc. (LMI LMI Labor Market Information LMI Local Management Interface LMI Logistics Management Institute LMI Linear Matrix Inequality LMI Legemiddelindustriforeningen (Norway) LMI Low to Moderate Income LMI Lender's Mortgage Insurance ). About Kent Petzold Kent Petzold has over 25 years of executive experience including his role as the former Chairman and CEO of Cyclone Commerce, where he launched the company and generated $15 million in sales in less than 2 years. Other public software companies he led include Pansophic Systems, which he grew to $165 million in revenue; Novadigm, through its IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. and subsequent acquisition by Hewlett-Packard; and Viasoft, where he directed an 85% compounded annual growth rate. About Michael Stowell Michael Stowell brings 18 years of consulting, entrepreneurial and technology experience to Homefree. His experience includes Arris ar·ris n. pl. arris or ar·ris·es The sharp edge or ridge formed by two surfaces meeting at an angle, as in a molding. [Alteration of Old French areste, fishbone, spine Ventures, a regional venture capital firm co-founded by Stowell, where he had responsibility for operational matters including due diligence Research; analysis; your homework. This term has caught on in all industries, because it sounds so "wired." Who would want to do analysis or research when they can do due diligence. See wired. , all regulatory and tax compliance issues, and preparing financial models, forecasts, budgets, and business plans. During his tenure at Accenture, he served as program manager of the eProcess initiative, which developed and deployed knowledge capital relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc the impact of eCommerce on business processes to over 30,000 of Accenture's professionals and its clients. About Darren Steele Darren Steele brings 11 years of consumer software marketing experience to the Homefree team. He most recently worked for 7 years as a senior marketer at Microsoft, where he led the marketing efforts for more than 30 software titles including a $200 million Xbox games This is a list of games for the Microsoft Xbox video game console, organized alphabetically by name. The Xbox was released on November 15, 2001. See Lists of video games for related lists. For a list of Xbox 360 games, see List of Xbox 360 games. portfolio and a $300 million segment of the US Windows XP The previous client version of Windows. XP was a major upgrade to the client version of Windows 2000 with numerous changes to the user interface. XP improved support for gaming, digital photography, instant messaging, wireless networking and sharing connections to the Internet. business. Prior to working with Microsoft, Steele was the director of marketing for Access Software, Inc., a consumer software company that Microsoft acquired in 1999. At Ethix Media, Steele will guide corporate branding Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. and the strategic direction of the Homefree site. To learn more about Homefree, the flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. of Ethix Media, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , or to purchase your annual subscription today, please visit www.homefree.com. About Ethix Media Ethix Media was founded in 2004 by Jack Cleeves and Lawrence W. Smith, Ph.D., to empower homeowners to make intelligent choices about their homes through an array of products and services. Centered on alleviating the stresses of home ownership, its premier service, Homefree, is an online, personalized toolbox that provides an at-a-glance view of a home's maintenance status. For web-savvy homeowners overwhelmed by the stresses of home management, Homefree's resources and preventive upkeep schedules help save time, money, and worry. Homefree organizes home details into a dashboard view, so maintenance decision making can be streamlined to take just minutes per month. For more information, please visit www.ethix.com or call 1-888-TO-ETHIX. |
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