Ethics study garners media attention.

The Business of Truth: A Guide to Ethical Communication, the newest study from the IABC Research Foundation, by Shannon Bowen of the University of Maryland, has struck a chord with the business press. Findings of the study, which was sponsored by Hewlett-Packard and ROI Communications, have appeared in major media outlets including The Wall Sweet Journal, Business Week and The Calgary Herald, and in business journals in Washington, D.C.; San Jose, California; Vancouver, British Columbia; and other major cities.

Based on a global survey of more than 1,800 communication professionals, the study found that most organizations maintain or practice a generally "healthy" climate for ethical concerns and issues, with 70 percent of respondents agreeing that their organization makes it clear to employees what is ethically acceptable and what is not. Additionally, 67 percent of respondents agreed with the statement that top management has let it be known that unethical behavior will not be tolerated.

The Business of Truth: A Guide to Ethical Communication includes quantitative and qualitative research findings, an examination of theories of ethics, and a tookit with workbooks and PowerPoint training modules. Learn more and order online at www.iabc.com /knowledge.

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