Ethics in Communications Challenged as News Demand Accelerates.PRSA-NCC launches robust Ethics Resource at www.prsa-ncc.org in honor of PRSA's National Ethics Month WASHINGTON -- The Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Society of America's National Capital Chapter (PRSA-NCC) announces a new Ethics Resource page, www.prsa-ncc.org/code_of_ethics, in response to the escalating need to promote and preserve the highest standards of accuracy and truth in communications. "Ethical standards in communication are increasingly challenged by global 24/7 news cycles. We view the PRSA PRSA Public Relations Society of America PRSA Personal Retirement Savings Account PRSA Puerto Rican Student Association PRSA Puerto Rican Studies Association PRSA Park and Recreation Service Area PRSA President of the Royal Scottish Academy Code of Ethics as exemplified in this new online resource as an important model for our members as well as other professional communicators," said Barbara Burfeind, PRSA-NCC president. "We are especially grateful for the contributions by some of our industry's most esteemed experts to our new Ethics Resource page." Real-time, real-world expertise developed by the PRSA-NCC especially for this site includes: * ETHICS 911! - Ethics articles by crisis and management consultant James E. Lukaszewski, ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , APR APR See: Annual Percentage Rate , Fellow PRSA, CCEP CCEP Canadian Centre for Emergency Preparedness CCEP Comprehensive Clinical Evaluation Program CCEP Commercial COMSEC Endorsement Program CCEP Canadian Certified Environmental Practitioner CCEP Child Care Executive Partnership (Florida) and co-chair of the PRSA Board of Ethical Practice and Standards * ETHICS CONNECTION - Emmanuel Tchividjian, Ethics Officer for Ruder Finn Ruder Finn is an United States public relations firm founded in 1948 by David Finn and William Ruder. Ruder Finn is a privately held, family-owned company that employs more than 450 people. , blogs weekly on global ethics issues * ETHICS RESOURCE PANEL - Expert counsel for Chapter members by NCC's Hall of Fame counselors * TOP ETHICS RESOURCE LINKS - Topic- and industry-specific links to white papers and ethics organizations * PRSA.ORG - A direct link to the national Web site for the full PRSA Code of Ethics, its Statement of Values, case studies and a guide to the application of Code Provisions Paul S. Forbes, chairman of the Public Relations Hall of Fame and chairman emeritus of The Forbes Group, observes, "Over the years, many people have failed to recognize the role of PR practitioners as the conscience of the organization. To achieve this recognition, our ethical principles, as codified cod·i·fy tr.v. cod·i·fied, cod·i·fy·ing, cod·i·fies 1. To reduce to a code: codify laws. 2. To arrange or systematize. in the PRSA Code of Ethics, must drive everything we do. The new Ethics Resource page will serve as a national model of how to help bring this about." About The Public Relations Society of America's National Capital Chapter (PRSA-NCC) PRSA-NCC, is a professional public relations organization of approximately 1,400 members in the Washington, D.C., metropolitan region. PRSA-NCC provides professional development programs, accreditation instruction, and networking. PRSA-NCC also promotes public relations education through five area Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide. student chapters. For more information, please visit www.prsa-ncc.org or call 703-691-9212. |
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