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Ethics Professor Named to Vector Marketing's Academic Advisory Board.


OLEAN, N.Y. -- Linda Ferrell, Ph.D., one of the country's most well-known marketing and business ethics professors and authors, has been named to the Academic Advisory Board of Vector Marketing, the direct sales division of Cutco Cutlery.

Cutco Cutlery is the largest kitchen cutlery manufacturer in North America and sells its products through a national network of college students who sell through in-home personal demonstrations. Vector trains these students, providing them with a wide range of skills related to sales.

"It's important for us to keep up with trends and the pulse of the college community," said Bruce Goodman, president of Vector/West. "Our academic advisory board provides us with valuable information that we use in the recruitment and training programs associated with the sale of our products.

"It's an honor to have Dr. Ferrell join our esteemed advisory board."

Dr. Ferrell is currently an Associate Professor of Marketing and Creative Enterprise Scholar at the University of New Mexico's Anderson School of Management Anderson School of Management may refer to:
  • UCLA Anderson School of Management, University of California, Los Angeles (named after John Edward Anderson)
  • Anderson School of Management (University of New Mexico) (named after Robert O. Anderson)
  • A.
. Prior to joining the faculty at New Mexico, she served in similar capacities at the University of Wyoming UW is a national research university prominent in the fields of environment and natural resource research, specializing in agriculture, energy, geology, and water resource related fields. , University of Northern Colorado It has been suggested that this article or section be merged with and ()
University of Northern Colorado (Northern Colorado)
, Colorado State University Colorado State University, at Fort Collins; land-grant with state and federal support; chartered 1870, opened 1879 as an agricultural college, assumed present name in 1957. There is a veterinary teaching hospital, an agricultural campus, and a research campus. , and the University of Tampa The University of Tampa, or UT, is a private, co-educational university in downtown Tampa, Florida. It is accredited by the Southern Association of Colleges and Schools. In 2006, the University celebrated its 75th anniversary. .

Her specific area of specialty is in marketing ethics and social issues. Dr. Ferrell is the author of numerous books and articles on this topic and recently published "A Decision Making Framework for Business Ethics Education." She is also an active member of the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. , Academy of Marketing Science, Society for Marketing Advances, Academy of Management, Marketing Management Association, and Marketing Education Association. She also serves on the Ethics Committee of the American Marketing Association and has served as an expert witness on several marketing ethics cases.

About Cutco Cutlery and Vector Marketing

Cutco Cutlery is a 60-year-old company with headquarters and manufacturing facilities in Olean, New York Olean is a city in Cattaraugus County, New York, United States. The population was 15,347 at the 2000 census.

The City of Olean is within the Town of Olean and is located in the southeast part of the county.
. Vector Marketing is the company's sales division, coordinating all sales for Cutco Cutlery through a national network of college students who sell products through in-home personal demonstrations. The company's sales force is made up of approximately 40,000 students. More than 13 million US households have a Cutco product.
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Publication:Business Wire
Date:Jan 26, 2009
Words:353
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