Ethical Corporation Announces: Seventh Generation, Coleman Natural Foods, Organic Valley, Coors, Aveda, Patagonia to Discuss How They Brand Their Values.

LONDON & PHILADELPHIA -- Seventh Generation, Coleman Natural Foods, Organic Valley Coors, Aveda, Transfair USA, Greenpeace and the Organic Consumers Association will discuss ethical branding at Ethical Corporation's 2nd annual external communications conference in Philadelphia on June 14-15, 2006.

Main topics will center on CSR, marketing and communications.

Today, consumers are better informed than ever and only a click away from finding the truth behind the company headlines. They want to know who they're dealing with and, more importantly, what their values are.

Recent surveys reveal:

--51% of consumers have bought a product or service based on social or environmental considerations.

--More than 60% of consumers say they'd switch brands after receiving just one piece of negative communication from a pressure group.

--Most consumers fall into the SWET (shopper with ethics) category but 60% feel they don't have enough information on brands to make a decision.

It's becoming increasingly important for companies to do the right thing and to communicate it to their customers.

Ethical Corporation's external communications conference will bring together corporate marketing, communication experts and corporate responsibility leaders who will share the secrets of some of the world's most successful brands. Event information is available at: http://www.ethicalcorp.com/communication/5/index.asp

Jeffrey Hollender, President of Seventh Generation and Mel Coleman, Chairman of Coleman Natural Foods will discuss how market leaders make their values a crucial sales differentiator, and what the main challenges are when it comes to 'keeping it real' for consumers.

Howard Miller, General Manager of Corporate Reputation (North America) at BP and Terry Micek, Deputy General Counsel and VP of Regulatory Affairs at Coors Brewing Company will provide best practices on how to market corporate values. They will examine how to convince your marketing department to take CSR more seriously, and how to ensure your marketing strategies effectively reflect your CSR values.

Other high-level speakers include:

Organic Valley, George Siemon, CEO
Philip Morris USA, Vicky Bell, Director of Corporate Social
Responsibility
Patagonia, Rick Ridgeway, VP of Communications and Environmental
Initiatives
Aveda, David Hircock, Advisor to the President
Merck, David Ruth, VP of Corporate Communications
Greenpeace, Rick Hind, Legislative Director, Toxics Campaign
Equal Exchange, Dia Cheney, Director of Marketing
Organic Consumers Association, Adam Eidinger, Washington
Representative
Transfair USA, Steve Sellers, Chief Operating Officer
Whitewave, Ellen Feeney, Responsible Livelihood Manager
Bonneville Environmental Foundation, Tom Starrs, VP, Marketing & Sales
RecycleBank, Ron Gonen, Managing Director
Business Ethics, Michael Connor, Publisher and Executive Editor

...and many, many more!

For the full line-up of speakers, visit: http://www.ethicalcorp.com/communication/speakers.shtml

For a copy of the programme, visit: http://www.ethicalcorp.com/communication/program.shtml

For further information, please visit: http://www.ethicalcorp.com/communication/5/index.asp