Ethical Consumerism Comes to the Fore as People Shop for Products They Feel Akin to Politically and Ethically.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c87934) has announced the addition of "The Next Step In The Ethical Consumerism Ethical consumerism is buying things that are made ethically. Generally, this means without harm to or exploitation of humans, animals or the natural environment. This can take on the following forms:[1] Consumers will choose brands that are actively making a difference in a transparent and trustworthy manner. This is reflected by the double-digit growth forecasted for fair-trade purchases in the next 5 years in nearly all countries covered in this report Scope - Comprehensive analysis of consumer values, attitudes and behaviors with regard to ethically aligned consumption - Sizing of key markets influenced by ethical considerations notably organic and fair-trade spending by country and category - Detailed recommendations offering practical strategies based on the trends and insights uncovered in the report - Covers countries across Europe, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and the Asia-Pacific; France, Germany, Italy, Netherlands, Spain, Sweden, UK, US, Japan and Australia Highlights of this title Ethical concerns span the globe covering many consumers in a number of countries. Differences do however occur on the importance of individual issues on a country-by-country basis. For manufacturers and marketers to effectively capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the trend, they need to understand these variations The organic food segment dominates overall organics spending with sales in excess of US$20 billion in Europe and US$17 billion in the US alone. Food products are also increasingly being tagged as organic. In 2007 15.1% of new food product launches tracked by Productscan were tagged as organic, compared to 7.3% in 2002 As the ethical movement has grown, a number of companies have tried to position themselves as green, some with more success than others. Going forward it is imperative that businesses create a clear plan of how to re-adjust to meet consumer demand or risk being left behind. Key reasons to purchase this title - Understand the attitudes driving and inhibiting the ethical consumerism revolution - Obtain exclusive data on the consumption; food, drink and personal care market values of fair-trade and organic consumption - Improve your marketing by following best-practice guidelines enabling more effective targeting with on-trend products and relevant communications Companies mentioned: - Body Shop International PLC, The - Coca-Cola Company, The - Colgate-Palmolive Company - Community Banks Incorporation - CSR Limited CSR Limited (ASX: CSR) is a major Australian industrial company, producing aluminium, sugar products (notably including pure ethanol), and construction products. It is publicly traded on the Australian Stock Exchange. - H.J. Heinz Company - Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services. Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box - Innocent ltd - John Lewis Partnership plc - KPMG KPMG Klynveld Peat Marwick Goerdeler (accounting firm) KPMG Kaiser Permanente Medical Group KPMG Keiner Prüft Mehr Genau (German) KPMG Kommen Prüfen Meckern Gehen International - Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA. The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for , Inc. - New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of & Company, Inc. - Royal Grolsch NV - Sara Lee
Sara Lee Corporation (NYSE: SLE) is a global consumer-goods company based in Downers Grove, Illinois, USA. Corporation - Wal-Mart Stores, Inc. For more information visit http://www.researchandmarkets.com/reports/c87934 Source: Datamonitor |
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