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Ethertronics Responds to Increased Customer Demand with Sales Expansion; Embedded Antenna Manufacturer Appoints New Sales Directors to Drive Customer Acquisitions.


Business Editors/High-Tech Writers

SAN DIEGO--(BUSINESS WIRE)--March 3, 2003

Ethertronics, the leading developer and manufacturer of high performance internal antennas for personal and industrial wireless devices, today announced a sales team expansion in direct response to increased customer interest in its products. The company appointed Alan Kiltie kil·tie  
n.
1. One who wears a kilt.

2. A shoe having a fringed tongue that flaps over the instep.

3. The tongue of such a shoe.
 as director sales - Europe, Hernan Medina as director of sales - North America, Chip Waldroup as director of sales - strategic accounts and Dr. Gregory Poilasne as director of applications engineering, to champion the acquisition and support of new wireless OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  customers.

In related news today, Ethertronics also announced the recruitment of Michael Isgrig as its new vice president of marketing and business development to further accelerate the company's strategy for continuous growth into global wireless markets. "We are gaining strong momentum in the marketplace," remarked Ethertronics chief executive officer, Bruce Gray. "After a very successful fourth quarter last year and capturing a 2002 UCSD UCSD University of California, San Diego (La Jolla, California)
UCSD User Centered System Design
UCSD Urbana-Champaign Sanitary District (Illinois)
UCSD Ultra Cool Sexy Dudes
 CONNECT Most Innovative Product award, we have seen a substantial increase in customer interest in our patented internal antenna technology, and have developed a world-class team of marketing and sales professionals to meet this demand."

Alan Kiltie brings over twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights.
     2.
 of expansive OEM and semiconductor sales experience and broad knowledge of European technology markets to Ethertronics. He previously served as the worldwide sales director of I-Control, Inc., a joint venture of Nokia/Ericsson, which develops fingerprint authentication solutions for mobile devices, where he established global channel relationships. Other positions include senior sales and channel marketing management roles at Silicon Wave, Verdicom, Pericom Semiconductor, Cyrix Corporation, Weiteck Corporation, Advanced Silicon Corporation, European Silicon Structures and Hitachi Semiconductor UK.

Hernan Medina has close to twenty years experience with global wireless and telecom companies. He has a strong track record of winning and leveraging strategic relationships with marquee customers such as Cisco Systems and Daewoo Electronics, and establishing strong distribution networks with global wireless carriers. Most recently, he was the vice president of sales for Protura Wireless, Inc., a Silicon Valley-based internal antenna developer, where he was responsible for establishing customer relationships with the world's top cellular handset developers. Previous positions include senior sales and engineering roles at Innomedia, Diva Communications, SR Telecom, Harris Canada and Canadian Broadcasting Corporation “Radio-Canada” redirects here. For the French language TV arm of the CBC, see Télévision de Radio-Canada.

The Canadian Broadcasting Corporation (CBC), a Canadian crown corporation, is the country’s national public radio and television broadcaster.
.

Chip Waldroup is a seasoned technology sales professional serving the OEM market for the past two decades. He has represented the top names in the computing and semiconductor industries including IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Dell, Compaq, Texas Instruments, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, C-Cube Microsystems and ACC See adaptive cruise control.  Micro, and brings extensive customer contacts to Ethertronics. Most recently, he was the North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 sales and business development manager for Palmchip Corporation, where he was responsible for establishing strategic alliances with fab-less semiconductor OEMs and large, established chip companies. Other positions include sales and business development management positions at Veridicom Corporation, NeoMagic and TL Marketing, Inc.

Dr. Gregory Poilasne has an extensive background in antenna research and development spanning the past ten years. He brings deep knowledge of Ethertronics' core antenna technology and is responsible for assisting OEM customers through the entire product development and integration processes. Prior to joining Ethertronics, he was a senior research advisor at the CNRS CNRS Centre National de la Recherche Scientifique (National Center for Scientific Research, France)
CNRS Centro Nacional de Referencia Para El Sida (Argentinean National Reference Center for Aids) 
 Research Center in Rennes, France. While pursuing his doctorate degree, he also served in senior research positions at Matsushita Electrical Industrial, Ltd., CELAR Military Electronics Center and Thomson Multimedia.

About Ethertronics

Headquartered in San Diego, California “San Diego” redirects here. For other uses, see San Diego (disambiguation).
San Diego is a coastal Southern California city located in the southwestern corner of the continental United States. As of 2006, the city has a population of 1,256,951.
, Ethertronics designs and manufactures the industry's only Isolated Magnetic Dipole(TM) (IMD IMD - intermodulation distortion ) internal antennas for personal and industrial wireless devices. Used in cellular and wireless LAN applications such as phones, notebooks, LAN cards, PDAs, Bluetooth devices and GPS receivers, IMD antennas provide longer range, increased signal strength and improved voice/data quality inside buildings, in noisy environments and in fringe network coverage areas. For more information about Ethertronics, visit the company's web site at: www.ethertronics.com.

Note to Editors: The Ethertronics logo is a registered trademark; shaping antenna technology, Isolated Magnetic Dipole, TrueWave, TrueNet, PureNet and DualNet are trademarks of Ethertronics.

All other trademarks are the property of their respective owners.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 3, 2003
Words:668
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