Ethertronics Expands Localized Sales & Support to Asian Customers; Asia-based Team to Provide Real-time Response to Increased Customer Demand.Business Editors/High-Tech Writers SAN DIEGO--(BUSINESS WIRE)--April 21, 2003 Ethertronics, the leading developer and manufacturer of high performance internal antennas for personal and industrial wireless devices, today announced that it has expanded operations in Asia to provide localized sales and technical support. In response to strong demand from Asian wireless hardware manufacturers in Ethertronics' versatile, internal antenna technology, the company has appointed Ben Lam to head up the sales effort as the Director, Asia Sales, and Jung Hsu to oversee technical support as the Applications Engineer, Asia. They will be based in Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. and Taiwan, respectively. Ethertronics sells a unique and patented internal antenna technology, Isolated Magnetic Dipole magnetic dipole Tiny magnet with subatomic dimensions, equivalent to the flow of electric charge around a loop. Examples include electrons circulating around atomic nuclei, rotating atomic nuclei, and single subatomic particles with spin. (TM) (IMD IMD - intermodulation distortion ), for Cellular, Bluetooth, WLAN See wireless LAN. WLAN - wireless local area network and GPS applications, to original equipment and design manufacturers (OEMs/ODMs), and has spent the past year establishing strong customer and channel relationships in Asia. It has partnered with King Horn King Horn, probably the earliest English-language romance, written c.1250 and containing about 1,500 lines. It is by an anonymous author and is based on an earlier work in French. Enterprises, which handles Ethertronics product sales in Hong Kong and mainland China; Etron Corporation which handles Korea; and Professional Computer Technology, Ltd. (PCT (Private Communications Technology) A protocol from Microsoft that provides secure transactions over the Web. See security protocol. Ltd.) which covers Taiwan. Working with these established channel partners, Ethertronics' Asia team will be able to better service customers, improve response times and avoid costly shipping delays. "We've made excellent headway in all segments of the Asian wireless market this past year. Our goal is to provide the highest level of service and support to our customers in the region and to help them accelerate their efforts to bring new products to market," stated Bruce Gray Bruce Gray (born Robert Bruce Gray on September 9, 1939) is a Puerto Rican character actor. Gray was born in San Juan, Puerto Rico to Canadian parents. He was raised on the island until the age of ten when, in 1946, his parents relocated to Saginaw, Michigan then in , chief executive officer for Ethertronics. "We recognize the importance of having a dedicated Asian sales and technical support team to work closely with our customers and respond to their changing needs. The addition of Ben and Jung is a key part of our strategy to build on our success to date and pave the way for significant future growth in Asia." Inquiries on Ethertronics' products from Asia can be directed to: asia@ethertronics.com or Hong Kong, Mainland China King Horn Enterprises Davy Lam, 852/2755-3668 Fax: (852) 2755. 1282 davy_lam@kinghornhk.com Korea Etron Corporation Y. H. Lee, +82 (2) 501-8641 Fax: +82 (2) 501-8035 yhlee@etron.co.kr Taiwan PCT Ltd. Vincent Chen, +886-2-2698-0098 Fax: +886-2-2698-0966 ethertronics@pct.com.tw About Ethertronics Headquartered in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Calif., Ethertronics designs and manufactures the industry's only Isolated Magnetic Dipole(TM) (IMD) internal antennas for personal and industrial wireless devices. Used in cellular and wireless LAN A local area network that transmits over the air typically in the 2.4 GHz or 5 GHz unlicensed frequency band. It does not require line of sight between sender and receiver. Wireless base stations (access points) are wired to an Ethernet network and transmit a radio frequency over an area applications such as phones, notebooks, LAN cards, PDAs, Bluetooth devices and GPS receivers, IMD antennas provide longer range, increased signal strength and improved voice/data quality inside buildings, in noisy environments and in fringe network coverage areas. For more information about Ethertronics, visit the company's web site at: www.ethertronics.com. Ethertronics, the Ethertronics logo, shaping antenna technology and Isolated Magnetic Dipole are trademarks of Ethertronics. All other trademarks are the property of their respective owners. |
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