Ethertronics Breaks Into Mainland China and Hong Kong; Company Signs Sales Agreement with King Horn Enterprises.Business Editors/High-Tech Writers SAN DIEGO--(BUSINESS WIRE)--Feb. 3, 2003 Ethertronics, a developer and manufacturer of high performance internal antennas for personal and industrial wireless devices, today announced a sales agreement with King Horn King Horn, probably the earliest English-language romance, written c.1250 and containing about 1,500 lines. It is by an anonymous author and is based on an earlier work in French. Enterprises, a semiconductor ASIC (Application Specific Integrated Circuit) Pronounced "a-sick." A chip that is custom designed for a specific application rather than a general-purpose chip such as a microprocessor. distributor with offices in Guangzhou, Shenzhen and Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. . King Horn will market Ethertronics' TrueWave(TM) family of internal antennas for the cellular, GPS and Bluetooth(TM) markets to handset manufacturers throughout mainland China and Hong Kong. "Entering the wireless market in China is an important milestone for our company, not only because of the huge consumer base, but more importantly, because China has enacted very strict regulations on wireless devices, making it difficult for many of our antenna competitors to market their products there," remarked Bruce Gray Bruce Gray (born Robert Bruce Gray on September 9, 1939) is a Puerto Rican character actor. Gray was born in San Juan, Puerto Rico to Canadian parents. He was raised on the island until the age of ten when, in 1946, his parents relocated to Saginaw, Michigan then in , chief executive officer of Ethertronics. "We pride ourselves on our products' high isolation and low SAR-to-Efficiency ratios, which translates into reduced RF absorption into the human body. Using our patented Isolated Magnetic Dipole magnetic dipole Tiny magnet with subatomic dimensions, equivalent to the flow of electric charge around a loop. Examples include electrons circulating around atomic nuclei, rotating atomic nuclei, and single subatomic particles with spin. (TM) (IMD IMD - intermodulation distortion ) antenna technology allows wireless device makers to meet the stringent SAR (Segmentation And Reassembly) The protocol that converts data to cells for transmission over an ATM network. It is the lower part of the ATM Adaption Layer (AAL), which is responsible for the entire operation. See AAL. SAR - segmentation and reassembly safety limits enforced in the US, Europe and Asia." "We selected Ethertronics as our newest product supplier for its truly innovative product line," said Frank Ma, chief executive officer of King Horn Enterprises. "Our original equipment manufacturer (OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and ) customers are continually seeking new ways to improve their products and gain a competitive edge. Ethertronics' breakthrough internal antenna designs have the advantages of performance, size, cost and regulatory compliance to help our customers build wireless products that are well-positioned to compete in a global marketplace." Some of the important design advantages that Ethertronics' internal IMD antennas provide to wireless device manufacturers, include -- Superior performance and isolation -- Improved range and battery life -- Compact footprint and volume -- Semi-standard designs for cost-effective integration -- Decreased Specific Absorption Rate (SAR) measurements, approximately 0.8 W/kg in 1 gram of tissue. Inquiries on Ethertronics' products from China and Hong Kong can be directed to: King Horn Enterprises: Address: Rm.701, 7/F, Shatin Galleria, 18-24 Shan Mei Street, Fo Tan Fo Tan (Traditional Chinese: 火炭) is a suburb of Sha Tin, in Hong Kong. The area is primarily industrial, but also has residential areas to the east, alongside the KCR line, and in the mountains to the west (where , Hong Kong. Telephone: (852)27553668 Fax: (852)27551282 Contact: Davy Lam Mobile: (852)90364198 Email: davy_lam@kinghornhk.com For a listing of offices in mainland China, visit: http://www.kinghornhk.com/eaddress.htm. About SAR The measurement of how much RF energy is absorbed by the human body when using a personal wireless device is known as the Specific Absorption Rate Specific Absorption Rate (SAR) is a measure of the rate at which radio frequency (RF) energy is absorbed by the body when exposed to radio-frequency electromagnetic field. The most common use is in relation to cellular telephones. (SAR). Substantial legislation already exists to protect consumers from emitted energy from wireless devices. For example, all wireless phones marketed in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. must meet the SAR safety limit of 1.6 W/Kg in 1 gram of tissue, set by the Federal Communications Commission Federal Communications Commission (FCC), independent executive agency of the U.S. government established in 1934 to regulate interstate and foreign communications in the public interest. (FCC (1) (Federal Communications Commission, Washington, DC, www.fcc.gov) The U.S. government agency that regulates interstate and international communications including wire, cable, radio, TV and satellite. The FCC was created under the U.S. ). In May 2002, China took a tough stance on behalf of consumers when its Ministry of Information Technology proposed legislation that would cut the allowed radiation emissions from handsets to 1 W/Kg in 1 gram of tissue, a 60% reduction from the US requirement. About SAR-to-Efficiency Ratio SAR and efficiency are both key parameters in developing high performance wireless devices. Calculating SAR independently presents an incomplete picture, since SAR can be decreased by lowering efficiency, leading to poor device performance. The key is to increase the efficiency (performance) while reducing the SAR. The SAR-to-efficiency ratio is a good metric that accounts for both performance and SAR at the same time. Ethertronics antennas have a low SAR-to-efficiency ratio, representing both low SAR and high performance. For example, in a production GSM phone, the original antenna had a 0.65W/Kg SAR and a 1.3 SAR-to-Efficiency ratio. An Ethertronics' antenna, in the same phone, had a 0.15W/Kg SAR and a 0.25 SAR-to-Efficiency ratio; a 5X improvement. About Ethertronics Headquartered in San Diego, Calif., Ethertronics designs and manufactures the industry's only Isolated Magnetic Dipole (IMD) internal antennas for personal and industrial wireless devices. Used in cellular and wireless LAN applications such as phones, notebooks, LAN cards, PDAs, Bluetooth devices and GPS receivers, IMD antennas provide longer range, increased signal strength and improved voice/data quality inside buildings, in noisy environments and in fringe network coverage areas. For more information about Ethertronics, visit the company's web site at: www.ethertronics.com. The Ethertronics logo is a registered trademark; shaping antenna technology and TrueWave are trademarks of Ethertronics. All other trademarks are the property of their respective owners. |
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