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Ethertronics Adds New Sales Channel in Korea -- Etron Corporation to Sell Ethertronics' Internal Antennas.


Business Editors/High-Tech Writers

SAN DIEGO--(BUSINESS WIRE)--Jan. 13, 2003

Ethertronics, a developer and manufacturer of high performance internal (embedded Inserted into. See embedded system. ) antennas for personal and industrial wireless devices, and Etron Corporation of Seoul, Korea announced a new sales partnership today. The South Korea-based manufacturer's representative, which carries integrated circuits Integrated circuits

Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1.
 and embedded electronics, will sell Ethertronics' patented internal antenna technology to wireless equipment vendors throughout Korea.

"Etron has a strong background in the areas of telecommunications and wireless/RF components, and its principals have close ties to LG and Samsung, two of Korea's largest original equipment manufacturers (OEMs)," remarked Paul Hoffman
This article is about the American writer and television presenter. For the Scottish cricket player with the same name, see Paul Hoffmann (cricketer). For the basketball player, see Paul Hoffman (basketball).
, vice president of Operations for Ethertronics. "Etron will represent Ethertronics' entire product portfolio, initially targeting the mobile phone industry, but will also help increase our exposure in Korea's wireless LAN A local area network that transmits over the air typically in the 2.4 GHz or 5 GHz unlicensed frequency band. It does not require line of sight between sender and receiver. Wireless base stations (access points) are wired to an Ethernet network and transmit a radio frequency over an area , GPS and Bluetooth(TM) markets."

Ethertronics' TrueNet(TM) and TrueWave(TM) families of internal antennas offer distinct competitive advantages to wireless OEMs, including:
-- High performance and isolation

-- Improved range, rate and battery life

-- Compact footprint and volume

-- Semi-standard designs for easier integration

-- Low system costs

-- Decreased Specific Absorption Rate (SAR) measurements


In addition to recognition in numerous technology trade publications such as EE Times, Microwaves & RF, Nikkei Electronics, Portable Design and Wireless Design & Development over the past year, Ethertronics won in the telecom category of the University of California The University of California has a combined student body of more than 191,000 students, over 1,340,000 living alumni, and a combined systemwide and campus endowment of just over $7.3 billion (8th largest in the United States).  (San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. ) CONNECT 2002 Most Innovative New Product (MIP MIP

See: Monthly income preferred security
) Awards, a nationally recognized annual program showcasing the latest advancements in technology and life sciences. Ethertronics' received the top award for its TrueNet internal antenna's unique design and benefits to the wireless LAN market.

"Korea continues to play a pivotal role in the rapid implementation of 2.5 and 3G wireless services," commented John Kim, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Etron Corporation. "We firmly believe that Korean wireless hardware manufacturers can remain highly competitive by using Ethertronics' internal antenna technology. Combining high performance with low system cost and size, Ethertronics' antennas are well-suited to wireless consumer devices that are robust, attractive and affordable to end users."

The new sales channel underscores Ethertronics' commitment to providing knowledgeable, localized customer support within the important Asia-Pacific telecom market. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a report published by Daewoo Securities in late 2002, the Korean mobile handset industry produced 91.6 million units, or approximately 23% of the global sales volume in 2001. (Source: NSO NSO National Symphony Orchestra
NSO National Statistics Office (Philippines)
NSO National Solar Observatory
NSO New Student Orientation
NSO National Statistical Office
NSO Nevada Site Office
NSO Nonqualified Stock Option
, Daewoo Securities estimates)

Inquiries from Korea on Ethertronics' products can be directed to:

Etron Corporation

Mr. Y. H. Lee

9F. Dongsung B/D,

158-24, Samsung- Dong, Kangnam-Gu

Seoul, Korea

Phone +82 (2) 501-8641

Fax +82 (2) 501-8035

Email yhlee@etron.co.kr

About Etron Corporation

Etron corporation is a manufacturer's representative and distributor for integrated circuits in South Korea with high-quality sales professionals and very experienced technical sales engineers. We provide technical representation and added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:

Added Value = Sales - Purchases - Labour Costs - Capital Costs
 for a focused group of growth corporations at the leading edge of high technology. Founded in 2000 with profound knowledge of the market and extensive experience, we have steadily added new product lines to meet the requirements of our customers. For more information, visit www.etron.co.kr.

About Ethertronics

Headquartered in San Diego, Ethertronics designs and manufactures the industry's leading internal antennas for personal and industrial wireless devices, such as cell phones, PDAs, laptops, WLANs, GPS receivers and Bluetooth devices. Led by an experienced team of antenna experts and senior executives in the wireless communications wireless communications

System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data.
 industry, Ethertronics has developed proprietary and patented high performance internal antennas for global product manufacturers. For more information about Ethertronics, visit the company web site at: www.ethertronics.com.

Note to Editors: The Ethertronics logo is a registered trademark; shaping antenna technology, TrueNet and TrueWave are trademarks of Ethertronics. All other trademarks are the property of their respective owners.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 13, 2003
Words:614
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