Ethan Allen Launches New Web Site.ETHAN ALLEN Al·len , Edgar 1892-1943. American anatomist who is noted for his studies of hormones and for the discovery (1923) of estrogen. opened the virtual doors on its newly redesigned web site, ethanallen.com, on Jan. 18. Ethan Allen has been working on a comprehensive Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the strategy for the past nine months and the launch represents Phase 1 of the company's overall Internet plan. "Our new web initiative offers us two key opportunities," says Farooq Kathwari Farooq Kathwari is the Chairman, President and Chief Executive officer of Ethan Allen Interiors Inc. He has been president of the Company since 1985 and Chairman and Chief Executive Officer since 1988. In 1989 he formed a group to purchase Ethan Allen and took the Company public in 1993. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Ethan Allen. "A business-to-business channel that will streamline the communication between our plants, stores and service centers and a business-to-consumer channel that will bring our brand and our products to millions of consumers who may have never visited an Ethan Allen store before." The company has built an extensive extranet that links the local Ethan Allen stores and service centers to one communication network. The extranet links the service of Ethan Allen's brick-and-mortar stores to the Internet. When a consumer requests design assistance, this information will be directed to a local Ethan Allen store and then to a designer for follow up. The consumer side of the Web site will be launched in phases with the ultimate goal of providing consumers service, product information, design and budget tools online. The first phase includes a browse (1) To view the contents of a file or a group of files. Browser programs generally let you view data by scrolling through the documents or databases. In a database program, the browse mode often lets you edit the data. See Web browser. function that allows consumers to view Ethan Allen's wood furniture and upholstery upholstery, general term for household fittings, hangings, curtains, cushions, and covers. It refers to stuffed, padded, and spring-cushioned furniture, such as chairs and sofas, or to the usually decorative materials and fabrics that cover them. product lines and decorative accents. In addition, consumers will be able to view products in fully room settings that are specially priced during seasonal sales. The site will also provide consumers with an opportunity to apply on-line for financing. Future phases will include e-commerce on decorative accents that ship directly to consumers through UPS. |
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