Escalate Retail Announces New Senior Vice President.Veteran Retail Software Leader from IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) Joins Company to Drive Their Development Team SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. -- Escalate Retail, a premier provider of sales, merchandising, and loyalty solutions for retailers, e-tailers, and direct marketers, today announced that they have hired a new Senior Vice President to head up their Development organization. Spence Mallder joins Escalate Retail as the Senior Vice President of Development, bringing over 22 years of experience in all aspects of retail application development. He specializes in technology and process integration across all retail channels, technology strategy development, E-Commerce, complex systems development and integration, and project/delivery leadership. Mallder comes from IBM where he was the Lead Partner in the Retail Application Innovation Services (AIS) group within IBM Global Business Services. He was also responsible for the strategy, definition, and development of IBM's Retail Multi-Channel solution. Prior to IBM, Mallder held positions including senior roles with Mainspring and Ernst & Young where he led software development, design, and implementation projects for companies in a variety of industries. His technology experience spans development of real-time, object-oriented applications, CORBA (Common Object Request Broker Architecture) A software-based interface from the Object Management Group (OMG) that allows software modules (objects) to communicate with each other no matter where they are located on a private network or the global , J2EE (Java 2 Platform, Enterprise Edition) A platform from Sun for building distributed enterprise applications. J2EE services are performed in the middle tier between the user's machine and the enterprise's databases and legacy information systems. , messaging middleware Software that provides an interface between applications, allowing them to send data back and forth to each other asynchronously. Data sent by one program can be stored in a queue and then forwarded to the receiving program when it becomes available to process it. , and hardware-in-the-loop technology simulations. "We are extremely excited to have a person of Spence's talent and experience joining our executive team," said Stew Bloom, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Escalate Retail. "He brings an independent perspective on retail application development that will increase our ability to compete and win in the marketplace." About Escalate Escalate Retail is a premier provider of sales, merchandising, and loyalty solutions for retailers, e-tailers, and direct marketers to help them maximize profits while meeting the demands of the 21st century consumer. By facilitating the real-time flow of transactions and information across the entire retail organization, our solutions enable retailers to consistently anticipate, understand, and fulfill their customers' expectations for an optimal shopping experience. Escalate Retail's software solutions enable retailers to increase same-store sales Same-store sales is a business term which refers to the revenue generated by one of a retail chain's specific outlets during a certain period of time (often a fiscal quarter or a particular shopping season), compared to an identical period in the past, usually in the previous year. , boost e-commerce revenue, and drive customer loyalty by managing all selling channels, the merchandising life cycle, planning, business intelligence, and supply chain synchronization to meet escalating customer demands. The company maintains headquarters in San Diego, CA and Delray Beach Delray Beach, resort city (1990 pop. 47,181), Palm Beach co., SE Fla., on the Atlantic coast; settled 1895, inc. 1911. Mostly residential, Delray Beach is also the trade center for a citrus-fruit and vegetable-growing region. , FL with six additional satellite offices located across North America and in Europe. For more information, visit www.EscalateRetail.com. |
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