Erik Peladeau, Chairman; Serge Gouin, President and Chief Executive Officer: Changes in Senior Management at Quebecor Media.

Business Editors/High-Tech Writers

MONTREAL--(BUSINESS WIRE)--March 12, 2004

The Board of Directors of Quebecor Media Inc. announces that Mr. Erik Peladeau has been appointed to the position of Chairman of the Board and Mr. Serge Gouin to the position of President and Chief Executive Officer. Mr. Peladeau was previously Senior Executive Vice President of Quebecor World and Mr. Gouin, Chairman of the Board of Quebecor Media. Mr. Peladeau is also Vice-Chairman of the Board of Quebecor Inc. and Vice-Chairman of the Board of Quebecor World Inc.

Erik Peladeau has occupied positions with various Quebecor companies for more than 25 years. Among other things, as President of Quebecor Multimedia, he was responsible for Quebecor's move into new media. He has been a Director of Quebecor Media since it was founded in the fall of 2000.

"Quebecor Media is an indisputable success story," said Mr. Peladeau. "Its components work together seamlessly, to the benefit of customers, employees and shareholders. The challenge will be to continue along the same course in the years to come and consider new growth opportunities, while developing the corporate culture on which the Company's success is built."

Serge Gouin has extensive experience in the media industry. He served as President and Chief Executive Officer of Tele-Metropole (now called TVA) from 1987 to 1991, and as President and Chief Operating Officer of Le Groupe Videotron ltee from 1991 to 1996. Mr. Gouin has been a member of the Board of Directors of Quebecor Media since the Company was created in the fall of 2000. He was subsequently appointed Chairman of Videotron ltee and, in the fall of 2002, Chairman of Quebecor Media.

"Pierre Karl Peladeau did a tremendous job at the helm of Quebecor Media," Mr. Gouin commented, "which will make my work that much easier. The company's components are integrated to a remarkable degree, considering all that was accomplished in the space of only three years. The executives of the subsidiaries all have proven track records and I know I will be able to count on them as we continue the company's growth and development."

Bio notes of Mr. Peladeau and Mr. Gouin are attached to this press release.

The Company

Quebecor Media Inc., a subsidiary of Quebecor Inc. (TSX: QBR.A, QBR.B), operates in Canada, the United States, France, Italy and the UK. It is engaged in newspaper publishing (Sun Media Corporation), cable television (Videotron ltee), broadcasting (TVA Group Inc.), Web integration and technology (Nurun Inc. and Mindready Solutions Inc.), Internet portals (Netgraphe Inc.), magazines (TVA Publishing Inc.), books (half a dozen associated publishing houses), distribution and retailing of cultural products (Archambault Group Inc. and Le SuperClub Videotron ltee) and business telecommunications (Videotron Telecom ltee).

Erik Peladeau

Chairman of the Board

Quebecor Media Inc.

Erik Peladeau was born in 1955. He graduated from College Bourget de Rigaud and pursued his studies in business administration at L'Ecole des Hautes Etudes Commerciales in Montreal.

In the last 25 years, Erik has gained a lot of experience throughout various departments and companies of the Quebecor enterprise.

His initiation to the family business came at the early age of 12 when he worked during the summer months at Les Messageries Dynamiques, a division of Groupe Quebecor Inc. He also worked at l'Imprimerie Montreal Offset, Le Journal de Montreal, the Philadelphia Journal and the Quebecor weekly newspapers.

In November 1984, Erik left Quebecor to start his own business, Groupe Lelys, a printing plant specialized in labels and located in Laval. He headed Groupe Lelys for 4 years before returning to Quebecor. He still owns the company which generates millions of dollars of label business per year.

In 1988, he returned to Quebecor Inc. as Assistant Vice President for its printing division, responsible for the development of corporate accounts.

In January 1989, when Quebecor Printing Inc. was created, Erik became Vice President, Sales & Marketing. In October 1990, he assumed the position of Vice President, Purchasing, Sales & Marketing and in April 1991, he held the position of Vice President, Sales & Purchasing. In April 1993, Erik was appointed to the position of Senior Vice President. In 1995, Quebecor created Quebecor Multimedia with Erik Peladeau as Chairman and Chief Executive Officer. On December 22, 1997, Quebecor Communications Inc. appointed Erik Peladeau to the position of Chairman. Since January 2001, Erik is Vice Chairman of the Board of Quebecor Inc. and, in October 2001, he was also appointed Vice Chairman of the Board of Quebecor World Inc.

Mr. Peladeau is also Chairman of the Board of Joncas Postexperts inc.

He is a member of the Board of Directors of Le Groupe Jean Coutu (PJC) Inc., of R.A.N.K.I.N. Technologies, who commercialize and distribute the Boomerang MC, a tracking system for stolen vehicles, heavy equipment and watercrafts. He is also a member of the Board of le Centre d'Entrepreneurship of the HEC, a launching pad for the entrepreneurial career for students of the HEC, l'Ecole Polytechnique and l'Universite de Montreal. Among his charitable activities, he presides La Guignolee Pierre-Peladeau and is Honorary President of the quinquennial corporate campaign of Le Fonds Guy Latraverse of REVIVRE (previously known as the Association of depressives and maniaco-depressives). In 2001, he was Co-President of the Sports Celebrities Festival for the benefit of the Quebec Special Olympics.

Serge Gouin

President and CEO 

Quebecor Media Inc.

Born in Montreal on March 6, 1943, father of three children: Sophie, Philippe and Simon.

Graduated from the University of Western Ontario (M.B.A. in 1966 and B.A. in 1965) and from the University of Montreal (B.A. in 1963).

From 1966 to date he held the following positions:

2003...   Advisory Director, Citigroup Global Markets Canada Inc.

1998-03   Vice Chairman, Salomon Smith Barney Canada Inc.
          (A member of Citigroup)

1991-96   President and Chief Operating Officer of
          Le Groupe Videotron Ltee, Montreal

1987-91   President and Chief Executive Officer of
          Tele-Metropole Inc., Montreal

1983-86   Chairman of the Board and Chief Executive Officer
          of Savin Corporation, Stamford, Connecticut, U.S.A.

1976-83   Executive Vice President of Canada Development Corporation,
          Toronto

1973-76   General Manager of National Cablevision Ltd., Montreal

1968-73   Management Consultant with Currie, Cooper & Lybrand,
          Montreal

1966-68   Assistant to the President of J.E. Fournier Ltee, Montreal

Serge Gouin is also a member of the following boards of directors:

Astral Communications Inc., Cossette Communication Group Inc., Cott Corporation (Lead Director), Onex Corporation, Quebecor Media Inc. (Chairman of the Board), Siemens Canada Limited, TVA Group, Videotron Ltee (Chairman of the Board), and serves on the Canadian Advisory Board of Willis Canada.

He also serves on the Advisory Committee of the Richard Ivey School of Business, London, Ontario, on the Board of the Montreal Design Institute and on the Board of the Royal Institute of Advanced Learning (McGill University).