Erik Dahlerbruch Joins LA INC. as Vice President of Hotel Sales.

LOS ANGELES -- Erik Dahlerbruch, a seasoned hospitality executive with nearly 20 years of hotel sales experience, has joined LA INC. The Convention and Visitors Bureau as Vice President of Hotel Sales. In his new position, Dahlerbruch is responsible for driving all hotel and non-citywide sales.

Dahlerbruch has held positions at both the corporate and property levels of the hospitality industry. His accomplishments range from repositioning hotels for growth to reorganizing national sales offices, and he has built a strong reputation for creativity, teamwork and development of managers and employees.

"Erik is a true leader, and I am confident will be extremely successful in his new role as Vice President of Hotel Sales," said Katie Callahan-Giobbi, LA INC.'s Senior vice President of Sales. "All of our self-contained sales team members throughout the country will report to Erik."

Dahlerbruch began his career as an intern at the State Game Lodge in Custer, South Dakota, and worked his way through the ranks of Marriott International, ITT Sheraton (now a division of Starwood Hotels), Renaissance Hotels International and Hilton Hotels Corporation.

Most recently, Dahlerbruch was Director of Sales and Marketing at the Hilton Los Angeles Airport, a post he held for six years. Besides managing the hotel's sales staff, he managed media and technology and implemented a state-of-the-art computer program. Prior to that, he was Director of Sales for the Los Angeles national sales office of Renaissance Hotels International. There, he built awareness for the Renaissance brand and increased office revenues by 33 percent in a one-year period. Dahlerbruch also was Director of Sales at the Renaissance Los Angeles Hotel - Airport and the Sheraton Los Angeles Airport and Marriott LAX.

Several industry organizations have benefited from Dahlerbruch's involvement. Among them are the Gateway to L.A. Board of Directors, LA Business Travel Association (past president), Southern California Chapter of Meeting Professionals International, Association of Corporate Travel Executives and Hospitality Sales & Marketing Association International.

Dahlerbruch holds a Bachelor of Science degree in Business Administration, with an emphasis in Hotel and Restaurant Management, from the University of Denver. Dahlerbruch is a native of Los Angeles and graduated from Beverly Hills High School. Presently, he resides in Rancho Palos Verdes.

LA INC. The Convention and Visitors Bureau is a private, not-for-profit business association dedicated to marketing Los Angeles as the premier destination for leisure, convention and corporate travel. Though not part of city government, LA INC. is recognized as the City's official tourism marketing organization.