Erie Times-News Selects E.J. Barry to Expand Market; IntelliQube Data Warehouse and Business Intelligence Tool Uncovers New Profit Opportunities.

Business Editors

BETHESDA, Md.--(BUSINESS WIRE)--Jan. 26, 2004

E.J. Barry Company, an innovative marketing and technology consulting company, today announced that its next-generation data warehouse and business intelligence (BI) system, IntelliQube, has been successfully deployed at the Erie (PA) Times-News. The system went live at the daily Erie newspaper in late December and is being used to help find ways to increase profitable circulation and advertising. The December deployment is the first step in a long-term consulting agreement between E.J. Barry and Times Publishing Company.

"The E.J. Barry team delivered more than we expected," said Jim Dible, president and CEO of Times Publishing Company. "We are learning new things about our business almost on a daily basis as a result of IntelliQube. The data warehouse is a key part of our ongoing strategy to expand and better serve our market. We look forward to working with E.J. Barry in our circulation and advertising development efforts in the months and years to come."

IntelliQube is designed to provide significant return on investment for media and other organizations by improving customer acquisition and retention, distribution, single-copy sales, campaign management and analysis, advertising account and sales force management, and financial analysis. The system's implementation methodology focuses on finding costs savings, growth opportunities, and new profit streams in a client's market and then fine-tuning IntelliQube to deliver the projected results. The IntelliQube system uses data models that reflect how media companies conduct business and means that the system often can be deployed within 90 days or less, as was done at the Erie Times-News.

"We are very fortunate to have teamed up with the Erie Times-News for the development of this very powerful, but easy-to-use operations and marketing management system," said Larry Sackett, president and CEO of E.J. Barry Company. "They've been the ideal partner to demonstrate how the new version of IntelliQube goes far beyond earlier implementations, particularly in financial analysis, segmentation and targeting, customer retention, campaign management, GIS mapping and tracking of key performance indicators (KPIs)."

E.J. Barry developed its consulting approach with the idea that technology "is only half the equation," Sackett said, adding that training and development of strategies are equally important for long-term success.

The new version of IntelliQube includes several significant technology enhancements:

-- time series and statistical analysis

-- data mining

-- automated delivery of e-mail reports for exceptions to KPI 

benchmarks

-- a robust Web client

-- a new reporting services component to automate the development

and distribution of reports

The system is built on Microsoft's SQL Server 2000(R) and Analysis Services(R) and uses Panorama Software's NovaView(R) BI suite for desktop and Web access to the data warehouse. GIS mapping is integrated with the NovaView desktop, enabling marketing managers to display sales results and identify growth opportunities on maps. IntelliQube incorporates Claritas' PRIZM(R) segmentation system for circulation and advertising development and interfaces to almost all commercial and in-house advertising and circulation transaction systems.

Pricing and Availability

IntelliQube is currently available. For more information about features and pricing, as well as additional services, contact E.J. Barry Company at 301-518-3166 or [e-mail]. To schedule a demo at the NAA Annual Convention, April 20 - 23 in Washington, DC, contact Larry Sackett at 301-518-3166 or at [e-mail].

About E.J. Barry Company

Combining consulting and software, E.J. Barry uncovers innovative ways for media organizations to stimulate profits and boost revenue. Our methods leverage your current investments in technology, create immediate bottom-line impact and ensure measurable return on your investment. E.J. Barry principals have implemented data warehouse solutions for advertising and circulation in more than 30 U.S. newspapers. The company is headquartered in Bethesda, MD. For more information about IntelliQube and E.J. Barry, please contact Carla Hendricks at 301-518-3167 or at [e-mail], or visit www.ejbarry.com.