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Ericsson to participate in the Volvo Ocean Race 2005 Challenge; U.S. stops will include Annapolis/Baltimore and New York.


STOCKHOLM, Sweden -- Ericsson (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ERICY) announced today its entry in the Volvo Ocean Race Volvo Ocean Race (formerly the Whitbread Round the World Race) is a yacht race around the world, held every four years. It's named after its sponsor, Volvo. Though the route is changed to accommodate various ports of call, the race typically departs England in September.  2005 Challenge. Ericsson, the world's leading telecommunications supplier, will be on the starting line starting line
n. Sports
The point or line at which a race begins.

Noun 1. starting line - a line indicating the location of the start of a race or a game
scratch line, scratch, start
 on November 5, 2005 taking part in the most challenging and competitive ocean sailing race. The race will include spring 2006 stops in the U.S. ports of Annapolis/Baltimore and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
.

The Volvo Ocean Race gives Ericsson an unrivalled opportunity to reach its customers around the world, as well as showcasing how its solutions can help them develop relationships with enterprises and consumers. The yacht will be the only Swedish entry in the line up.

Ericsson is committed to realizing its vision of an all-communicating world. The Volvo Ocean Race allows Ericsson to bring this commitment to life with a team that more than any other will use technology to take the experience of the race to the global audience. Through Ericsson technology people will be able to track the race 24 hours, seven days a week, experience what the crew is going through and participate through the use of mobile and internet technology.

"The Volvo Ocean Race gives us a strong platform to grow our business," said Bert Nordberg, Executive Vice President, Sales and Marketing, Ericsson. "It is an opportunity to reach a global audience and demonstrate our expertise and ability to deliver telecommunications solutions to our customers."

This race is about speed, complex technology, fierce competition and extreme conditions. This mirrors the complexity of our global business. Our core values at Ericsson are professionalism, respect and perseverance Perseverance
See also Determination.

Ainsworth

redid dictionary manuscript burnt in fire. [Br. Hist.: Brewer Handbook, 752]

Call of the Wild, The

dogs trail steadfastly through Alaska’s tundra. [Am. Lit.
, three qualities at the heart of a successful ocean racing team.

Ericsson will, together with Semcon as design and development partner, form the "Ericsson Racing Team". The campaign will be supported by Atlant Ocean Racing, which has a proven track record of success in the Volvo Ocean Race. The team's yacht is currently under construction at the world-renowned British shipwrights Green Marine in Lymington, UK, under the supervision of Jason Carrington. The launch is planned to June 2005.

"With Ericsson we have a truly successful formula," said Richard Brisius, project leader and founder of Atlant Ocean Racing. "They bring experience and understanding of how to drive complex projects with operational excellence in all aspects and we will have a crew and shore team who are all experts in their field. We have no doubt that the Ericsson Racing Team will be a real contender in this year's race."

"These are the most extreme mono (1) See monochrome and monophonic.

(2) (Mono) An open source implementation of the .NET environment for Linux, Unix and Windows platforms, sponsored by Novell. Mono includes a C# compiler and a Common Language Infrastructure (CLI) runtime engine.
 hulls to ever race around the world," said Hans Johansson Hans Elis Johansson ("Hasse") is a former bandy player from Sweden. Originating in Edsbyn, he has represented Edsbyns IF, Västerås SK and Jenisej and holds numerous records. He has won four world championships equally many Swedish championships. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Semcon. We are proud and happy that Ericsson will use our knowledge to create a winning yacht."

The Volvo Ocean Race has taken place every four years since its conception in 1973. In November 2005, at Galicia, Spain seven boats will line up on the starting line. They will compete over the next eight months, cover 31,000 nautical nau·ti·cal  
adj.
Of, relating to, or characteristic of ships, shipping, sailors, or navigation on a body of water.



[From Latin nauticus, from Greek nautikos, from
 miles of the globe's most treacherous seas over nine legs and visiting ten ports around the world. www.volvooceanrace.org

To get continuous updates on Ericsson's participation in the Volvo Ocean Race please visit: www.ericssonracingteam.com

Ericsson is shaping the future of Mobile and Broadband Internet See broadband.  communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Read more at: http://www.ericsson.com/press
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Publication:Business Wire
Geographic Code:4EUSW
Date:Apr 25, 2005
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