Ericsson to Showcase the Television Experience of Tomorrow at NXTcomm 2008.

PLANO, Texas -- Ericsson (NASDAQ:ERIC) will showcase its end-to-end Internet Protocol Television offering (IPTV) at NXTcomm 2008 to allow operators and service providers a glimpse at the future of the individual television experience.

Ericsson's Televisionary Pavilion will be located in Booth SU7416 at the show, which takes place in the Las Vegas Convention Center from June 17-19, 2008.

Ericsson's IPTV solution, powered by full service broadband networks, supports the creation, delivery and consumption of content to the screen of your choice.

In addition, Ericsson Technical Solutions Director Peter Linder and TANDBERG Television President Eric Cooney will host a roundtable discussion with media and industry analysts. They will look at the latest developments in IPTV and discuss the consumer trends, technology requirements and new business models that will drive the individual TV experience, powered by full service broadband networks. This activity will be held on June 17, 2008 from 11.30am - 1pm at Room S214, South Hall/2nd Floor of the Las Vegas Convention Center.

"The evolving active lifestyle of people around the world places new requirements on the future of television," said Arun Bhikshesvaran, vice president - Strategy and CTO for Ericsson in North America. "Consumers are no longer content to watch television at a set time and place. They want to experience television in news ways - with any service, using any device, anytime and anywhere."

Broadband networks are key to the delivery of multimedia services. For example, services like TV drive the demand for a large amount of fixed and mobile capacity in the networks. Ericsson will demonstrate its broadband solutions from the latest GPON technology to Next Generation Optical transport, IP EDGE Routing and backhaul solutions for mobile and fixed networks.

Ericsson invites NXTComm attendees to discuss the Individual Television experience and more at a series of 20-minutes interactive sessions in the Educational Theater located within the Ericsson booth.

Daily topics in the theater will include:

* Creation and Production - How Content is Born

* Delivery Everywhere - The Network Being the Differentiator

* Personal and Interactive Consumption - 'Mediacom' - Where Telecom Meets Media

* Market Trends - The Business Implications of Being a Televisionary

Demonstrations in Ericsson's booth #SU7416 throughout NXTcomm 2008 will include:

The Ericsson TV Experience

IPTV is in the future of virtually every progressive service provider. Yet it's a real challenge to deliver IPTV to both a large home screen and a four-inch screen on a handheld device. Ericsson's mobile expertise and comprehensive, multilayered transport portfolio (which includes solutions for IP and IMS, as well as for optical transport and high-bandwidth access) ensure that operators can implement advanced IPTV services. Ericsson will show how interactivity, personalization and connectivity converge to create the exciting next generation of multimedia applications across the screen of your choice.

Ericsson Optical

Bandwidth demand continues to rise. Transporting voice, video, and data content from source to destination demands optical efficiency and flexibility. The Marconi MHL3000 and Marconi OMS 1410 products are two ends of a comprehensive spectrum of Ericsson optical solutions. The flexible MHL3000 is a long-haul, high-capacity (up to 320 Gbps) system designed to deliver as much content as operators need, as far as they need it to go. The OMS 1400 receives the content and distributes it over efficient optical Ethernet links. In combination, the MHL3000 and OMS 1400 effectively and efficiently close the loop between content and user.

Microwave

Operators want to reach new customers and control costs. That's why they're so interested in microwave access and transport. Ericsson's industry leading MINI-LINK offers everything a service provider is looking for in a microwave system - flexibility, throughput, Ethernet switching and aggregation, and TDM aggregation - in a software-configurable, scalable package. The Marconi Long Haul digital radio relay system offers very high bandwidth, excellent range, and very low operating costs. And because microwave systems can be installed in a relatively short time, MINI-LINK and Marconi Long Haul can deliver all of the needed bandwidth, precisely when it needs to be there.

Mobile Backhaul

As service providers deploy mobile broadband, they also need to converge applications. Services formerly available only from fixed networks will soon become ubiquitous - available anywhere the user is. For operators to cost-effectively support the bandwidth those services require, the mobile backhaul network must be flexible enough to change as user behavior changes, expand when and where the demand grows, and be as efficient as possible to ensure that costs don't erode profits.

IMS

IMS (IP Multimedia Subsystem) is defined by 3GPP/3GPP2 as a new core and service "domain" that enables the convergence of data, speech and network technology over an IP-based infrastructure. Showcasing the power of convergence in everyday applications, typical IMS features, like instant messaging, conference management, push-to-talk, white-boarding, file sharing, and rich presence will be integrated into a simple community platform for NXTComm 2008. The result is a typical Web2.0 mashup composed of user data, online maps and IMS core functionalities that demonstrates the fast and easy usage, as well as its value for modern web development over existing HSPA networks.

HSPA and HSPA Evolved

Ericsson will show the role of HSPA as consumer electronics goes mobile. Embedded modules are already here and 2008 is the tipping point as it moves from niche to mass market. Ericsson currently offers a complete suite of mobile content delivery solutions using HSPA and will conduct a demonstration of end-to-end HSPA Evolution technology.

Long Term Evolution (LTE)

LTE is gaining significant global momentum as the technology of choice for scalable bandwidth and flexible deployment modes with backward capability for all current mobile technologies. Ericsson's LTE capabilities will be demonstrated using the AWS band with a wireless connection to a handheld device.

Ericsson is the world's leading provider of technology and services to telecom operators. The market leader in 2G and 3G mobile technologies, Ericsson supplies communications services and manages networks that serve more than 195 million subscribers. The company's portfolio comprises mobile and fixed network infrastructure, and broadband and multimedia solutions for operators, enterprises and developers. The Sony Ericsson joint venture provides consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of 'communication for all' through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 70,000 employees generated revenue of USD 27.9 billion (SEK 188 billion) in 2007. Founded in 1876 and headquartered in Stockholm, Sweden, Ericsson is listed on OMX Nordic Exchange Stockholm and NASDAQ.

For more information, visit www.ericsson.com or www.ericsson.mobi.