Ericsson to Provide Billing and Connectivity for PlayPhone's Direct-to-Consumer Mobile Content Portal.PLANO, Texas Plano (IPA: /ˈpleɪnoʊ/) is a wealthy suburb of Dallas, Texas, located to the north, mainly within Collin County, but also extending into Denton County. According to the 2000 U.S. -- PlayPhone, a leading mobile media company, will implement Ericsson's (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ERIC) Internet Payment eXchange (IPX (Internetwork Packet EXchange) The network layer protocol in the NetWare operating system. Similar to the IP layer in TCP/IP, it contains a network address and allows messages to be routed to a different network or subnet. ) solution as part of PlayPhone's overall global expansion strategy. Integration of Ericsson's IPX mobile billing and messaging services will benefit PlayPhone's consumers by simplifying the transactions between PlayPhone and the user's mobile operator or carrier, greatly improving accuracy and overall customer satisfaction. The IPX solution allows end users to send and receive messages, purchase content from different content providers and pay using their existing mobile phone subscription. IPX also reduces the complexity and number of economic and technical relationships required, making it a more cost-efficient solution for operators and content providers. "With its single interface, easy implementation and global reach, Ericsson's IPX solution will streamline our PlayPhone international expansion and improve the end user's experience," said Ron Czerny, Founder and Chief Executive Officer of Playphone. "Partnering with Ericsson on this effort solidifies our international offering and positions Playphone as a driving force as we reach out to new consumers in new markets." "Playphone is among the most influential companies that are shaping and driving the mobile content market. Their value is not only from pioneering direct-to-consumer mobile media distribution, but also from Playphone's commitment to taking care of the customer and delivering an excellent user experience," said Scott Nichols, Ericsson's Head of IPX in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . "Supplying the IPX solution for Playphone's offering as part of their plans for global expansion further demonstrates Ericsson's ability to leverage our global capabilities. Overall, the Ericsson team is very excited by the opportunity to work with such an industry leader like Playphone." Ericsson is shaping the future of Mobile and Broadband Internet See broadband. communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world. Read more at http://www.ericsson.com/. About Ericsson IPX Ericsson IPX is a non-branded service that provides mobile billing and connectivity for content via SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. , MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. , WEB and WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. , through one single interface. The premium service, IPX Payment, provides delivery and charging for Content Providers - to more than ONE billion mobile subscribers across networks in 23 countries and regions, and new markets are being added continuously. With the non-premium service, IPX Messaging, content providers can deliver to and receive SMS messages from mobile subscribers worldwide. About Playphone PlayPhone is a leading mobile media company providing cutting edge personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. and entertainment content to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. The company currently operates its own leading mobile entertainment destination at PlayPhone.com and powers subscription-based mobile portals for the world's top entertainment brands. PlayPhone is based in San Jose San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif. and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital and Scale Venture Partners. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion