Ericsson takes stake in mobile marketing services company Mediatude.Business Editors STOCKHOLM Stockholm (stŏk`hôlm'), city (1995 pop. 692,954), capital of Sweden and of Stockholm co., E Sweden, situated where Lake Mälaren flows into the Baltic Sea. , Sweden--(BUSINESS WIRE)--August 22, 2000 Ericsson Business Innovation, the innovation development company recently set up by Ericsson (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ERICY), is buying a 29 per cent stake in Mediatude, a company specializing in targeted mobile marketing services over voice, SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. and WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. . Mediatude will shortly launch its mobile advertising solution in the UK and Sweden using the Mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. Advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase platform developed by Ericsson. Mediatude brings together the advertising community and mobile operators. With Mediatude's mobile marketing platform, companies can send promotional messages to selected mobile phone users using voice, WAP and SMS. Companies can for example reach mobile phone users in a certain region or in a certain age group. Only users that have given their permission receive the messages. "Mediatude is a good example of new interesting business concepts that Ericsson Business Innovation supports," says Hakan Osterberg, Director Content Aggregation at Ericsson. Up to now, mobile operators have generally been dependent on the subscription fee as the key source of income. Mediatude's solution provides additional revenue through advertising. Mediatude has already teamed up with a number of mobile service providers in Sweden and UK. "Our network is growing fast and we are already able to offer advertisers some very exciting targeting opportunities, which in turn will bring more value to the mobile service provider. So it is truly a virtuous circle virtuous circle n. A condition in which a favorable circumstance or result gives rise to another that subsequently supports the first. Also called virtuous cycle. [Modeled on vicious circle.] ", says Christopher Dennis, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Mediatude. Ericsson Business Innovation AB was set up in July 2000 to develop ideas from entrepreneurs inside Ericsson to commercial success. The company manages Ericsson's internal innovation programs and is currently establishing innovation hubs in several countries to identify innovative business ideas and support the development of them. Ericsson Business Innovation has already invested in a dozen companies including Wireless Car AB (a joint venture with Volvo and Telia), Connect Things Inc. (bar code technology for the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the ), and Terraplay Systems AB (systems for high-speed multi-player Internet gaming). Ericsson is the leading communications supplier, combining innovation in mobility and Internet in creating the new era of mobile Internet. Ericsson provides total solutions covering everything from systems and applications to mobile phones and other communications tools. With more than 100,000 employees in 140 countries, Ericsson simplifies communications for customers all over the world. Please visit Ericsson's Press Room at: http://www.ericsson.se/pressroom About Mediatude Mediatude is a Mobile Marketing company bringing marketing services to mobile providers. Through its Ad Result (R), Profile Result(R), Event Result(R) and Research Result(R) services, Mediatude helps operators and mobile service providers bring value-added content to their end-users. Mediatude was founded in December 1999 and has its head office in London and technical development in Stockholm. Current owners are management, Ericsson, and Real Venture Group, a mobile Internet innovations company. |
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