Ericsson Mobile Positioning Platform Chosen by Bouygues Telecom For Its i-mode Services.Business Editors STOCKHOLM, Sweden--(BUSINESS WIRE)--Feb. 19, 2003 Bouygues Telecom selected Ericsson (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ERICY) for the supply and integration of the very newest generation Mobile Positioning The ability to pinpoint the location of a mobile caller or vehicle in transit. These location-based services (LBS) are used for emergency purposes as well as enhanced business applications such as location-sensitive billing, traffic updates, fleet management and asset and people tracking. System Platform (MPS) for the consumer market. This contract underlines Bouygues Telecom interest for location-based services See mobile positioning. and reinforces Ericsson's implication in the introduction of new Mobile Internet applications. "The Ericsson MPS solution, compatible with all handsets on the market and all SIM cards, represents for Bouygues Telecom a further asset in the development of value added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. services, while i-mode(TM) is a major success since it's commercial launch" comments Frederic Zimer, Deputy Director General, Bouygues Telecom. "We are very pleased that Bouygues Telecom chose the Ericsson Mobile Positioning System ; location-based services are certainly among the most promising value added applications for the consumer market" says Torbjorn Folkebrant, President, Ericsson France. The Mobile Positioning Platform, a solution tailored to Bouygues Telecom strategy and to the customer needs With the Ericsson MPS platform, all Bouygues Telecom customers, assuming they explicitly agree to, will have access to location-based services, no matter which mobile phone or SIM card they have. This platform, used together with GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations. , MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. , SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. or voice services, allows the operator to enrich and propose new targeted services, such as access to personalised information depending on the geographical position, special offers, emergency and safety services, entertainment, and location search. Ericsson, global integrator of the solution, worked in partnership with Cap Gemini Ernst & Young to connect the platform with Bouygues Telecom computer environment. Ericsson, the leader in location based services With 31 commercial contracts in the world, Ericsson reinforces its leading position on the MPS platform market. Ericsson also concluded partnerships for the delivery of services; e.g. Mobilaris, Compilo, Cityneo and Maporama. Since 1997, Ericsson is a driving force in developing location-based solutions and in their standardization. Ericsson Positioning System is compliant to OMA (1) See Object Management Architecture. (2) (Open Mobile Alliance Ltd., La Jolla, CA, www.openmobilealliance.org) An organization formed in June of 2002 by the consolidation of the WAP Forum group and the Open Mobile Architecture Initiative. (Open Mobile Alliance) standards, ensuring its interoperability with mobile networks from all vendors. Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world. Read more at http://www.ericsson.com/press About Bouygues Telecom Since its commercial launch in 1996, Bouygues Telecom has imposed itself on the mobile phone market with a single ambition: to become the benchmark personal communications operator by offering it's customers easy-to-use, high-quality products at an accessible price. Acknowledged for its policy of innovation, the company is one of the world's leading mobile phone operators with international coverage spanning 160 countries. i-mode(TM), the internet in your pocket by Bouygues Telecom, launched on 15 November 2002, has already attracted nearly 100,000 users in France. The services offering, divided into 9 categories accessible in just three clicks, comprises almost 100 practical, content-packed sites. Customers have exchanged over 600,000 e-mails to date, a resounding re·sound v. re·sound·ed, re·sound·ing, re·sounds v.intr. 1. To be filled with sound; reverberate: The schoolyard resounded with the laughter of children. 2. endorsement of this new method of communication open to internet messaging services worldwide. i-mode and the i-mode logo are trade marks TRADE MARKS. Signs, writings or tickets put upon manufactured goods, to distinguish them from others. 2. It seems at one time to have been thought that no man acquired a right in a particular mark or stamp. 2 Atk. 484. registered by NTT DoCoMo, Inc. in Japan and other countries. |
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