Ericsson's Active Device Management - Kick-Starting Mobile Services beyond Voice.STOCKHOLM Stockholm (stŏk`hôlm'), city (1995 pop. 692,954), capital of Sweden and of Stockholm co., E Sweden, situated where Lake Mälaren flows into the Baltic Sea. , Sweden -- Ericsson (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ERICY) has launched its Automatic Device Configuration (ADC (1) See A/D converter. (2) (Apple Display Connector) A peripheral connector from Apple that combines digital video display, USB and power in one cable. ) solution, allowing mobile network operators to tailor-make the right services for every consumer. The solution allows operators to identify which device is being used and the most relevant choice of services that can be offered. It also offers complete service activation activation /ac·ti·va·tion/ (ak?ti-va´shun) 1. the act or process of rendering active. 2. the transformation of a proenzyme into an active enzyme by the action of a kinase or another enzyme. 3. from day one. As a leading supplier in device management, Ericsson is the first to offer network-based active device management solutions that enable operators to take an active approach in marketing and determine which services should be offered and to whom. Gunilla Fransson, Ericsson Service Layer Vice President, says: "We see tremendous potential for services beyond voice. Thanks to our active device management solutions, operators can now reach the millions of users that are excited about their services." Ericsson's Consumer Lab research shows that configuring a phone is a major barrier to use of mobile services, with over 60 percent of consumers finding it difficult to activate services once they have the settings in the phone. Ericsson's ADC identifies which phone model a user has and stores the information in a database, automatically offering the correct mobile phone configuration to the user. Furthermore, users can automatically be assisted with activation of services; for example, registration of MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. . For operators, active device management goes beyond device configuration; it provides a new way to initiate service activation, including support for remote software updates and a number of applications related to Open Mobile Alliance (OMA (1) See Object Management Architecture. (2) (Open Mobile Alliance Ltd., La Jolla, CA, www.openmobilealliance.org) An organization formed in June of 2002 by the consolidation of the WAP Forum group and the Open Mobile Architecture Initiative. ) device management standards. Ericsson is the world's leading solution provider in the service layer, creating value for consumers and profitability for operators. Ericsson has extensive experience in designing, integrating and managing carrier-class service-layer solutions to more than 350 operators in 110 countries. Ericsson is shaping the future of Mobile and Broadband Internet See broadband. communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world. Read more at http://www.ericsson.com |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion