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Browse Erickson, Kathleen

1-15 out of 15 article(s)
Title Type Date Words
Key agricultural industry drivers for the years ahead. Nov 1, 2007 1548
It's a brave, new (socially networked) world! Oct 1, 2007 567
Putting the power of word of marketing to work. Sep 1, 2007 608
Sustained sales increases with word of mouth marketing. Jul 1, 2007 712
Marketing with your customers through WOMM marketing. Cover story Jun 1, 2007 895
Extending your marketing reach through peer influence. May 1, 2007 654
Measuring the impact of word of mouth marketing. Mar 1, 2007 670
The buzz on buzz.... Mar 1, 2006 651
Supercharging the message: positively impacting the market channel. Jan 1, 2006 659
Measuring word of mouth marketing. Nov 1, 2005 643
Why word of mouth works. Sep 1, 2005 709
The history of word of mouth marketing. Jul 1, 2005 668
The tangible presence of virtual agribusiness: intangible as they may seem, "virtual businesses" are increasing in agribusiness. Their rise as a business model is a trend, experts say, that portends benefits for clients and employees alike. Oct 1, 2004 1293
Small acreages are potential big business for agrimarketers. Cover Story Mar 1, 2004 2108
Selling to commercial producers successfully: it's based on what we know and what we do with it! Jan 1, 2004 1882

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