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Eric Richard Joins Compete as Vice President of Engineering.


Web Analytics Pioneer Will Develop and Manage Technology Strategy

BOSTON -- Compete, Inc., a web analytics company that helps top brands improve their marketing based on the online behavior of millions of consumers, today announced that Eric Richard Eric Richard (b. 27 June, 1940) is an actor based in Britain.

His theatre work includes plays at the Royal Court Theatre and the Theatre Royal, Stratford East, as well as seasons with the Royal Exchange, Manchester, Birmingham Repertory Theatre, Sheffield Crucible Theatre
 has joined the company as vice president of engineering. Richard joins Compete from Idiom Technologies, a globalization globalization

Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation
 management company, where he oversaw technology integration and product research and development.

"Eric is one of the original creators of the web analytics industry," said Don McLagan, president, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Compete, Inc. "Joining our management team, Eric will help Compete in its goal to be the leading provider of marketing insights from consumers' online behavior."

Prior to serving as vice president of engineering at Idiom Technologies, Richard was CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey.  and VP of Engineering of Cambridge-based NetGenesis (now part of SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance. ), the web analytics company he co-founded in 1994. The success of NetGenesis, considered by many to be the pioneer of today's web analytics, earned Richard recognition in 2001 as a finalist in the Ernst & Young New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt.  Entrepreneur of the Year Awards. In addition to his entrepreneurial accomplishments, Richard is a recognized leader in the Internet development industry. He is the principal author of "How to Build a Web site," the first technical resource guide for Web site developers, and he created and built the award-winning "Sports Information Service," the first sports resource site on the Web. Prior to NetGenesis, Richard worked at IBM's Almaden Research Center The IBM Almaden Research Center, located near San Jose, California, is one of IBM's largest research centers, specializing in both basic research in material science and applied research in computer storage, where many refinements and improvements were made in hard disc drive , where he developed handwriting recognition Handwriting recognition is the ability of a computer to receive intelligible handwritten input. The image of the written text may be sensed "off line" from a piece of paper by optical scanning (optical character recognition).  software.

At Compete, Richard will oversee technology strategy, including the development of new products, such as Search Analytics[TM], a Web-based resource delivering the industry's richest search on a revolutionary pay-as-you-go basis Pay-as-you-go basis

A method of paying income tax in which the employer deducts a portion of an employee's monthly salary to remit to the IRS.
, and www.compete.com, the leading resource for online consumer behavior insights.

"I was fortunate to be deeply involved in web analytics during the early days in the mid 1990s, when NetGenesis laid the foundation for the industry Compete leads today. It is exciting to see how both the technology and its usage have evolved since then," said Eric Richard, vice president of engineering, Compete, Inc. "Today, web analytics insights are indispensable for marketers seeking to understand and profitably engage customers, and no company is driving innovation in this space more than Compete."

Richard is based in Boston. He can be reached for comment at erichard@compete.com.

Richard succeeds former vice president of engineering and CTO, David Cancel who left Compete to start a new company. Cancel will remain an advisor to Compete in his role as Compete Fellow.

About Compete, Inc.

Compete helps the world's top brands improve their marketing with the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, DaimlerChrysler, and Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers.  rely on Compete's services to create effective online experiences and highly profitable advertising campaigns. Compete's online behavior database - the largest in the industry - makes the web as engrained in marketing as it is in people's lives.

Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S.

For more information about us, please visit http://www.competeinc.com/, or to join the conversation visit http://www.compete.com/.

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Publication:Business Wire
Date:Sep 18, 2007
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